Li Weijia's Response to the Suspicion of Overturning by Many People's Rights Protection Analysis of Advantages and Disadvantages of New Tea Franchise Store

On September 8, some netizens revealed that Li Weijia was scolded as an immoral artist because the [Happy Formula] milk tea company he endorsed ran away, resulting in the franchisee being cheated. Many people went to Hunan Taiwan to safeguard their rights and shouted at the scene, "Li Weijia, you cheated me of hard-earned money, where is your conscience?"

As soon as the matter was exposed, it immediately boarded the No. 1 hot search on Weibo and was discussed by ten thousand people.

Some netizens said that the celebrity endorsement brand enterprises run away, the spokesman has a certain responsibility. As far as stars are concerned, any endorsement behavior should be careful not to lose the big because of the small. Stars should also do a good job in corporate research while receiving huge rewards, and should not blindly "endorse" unreliable brands.

Some netizens also expressed a different view, thinking that the franchisee is a bit rogue in safeguarding his rights under the sign of "immorality". The point is to take up the legal weapon to blame the boss. The pressure of public opinion is to let the stars be scolded at most, which in fact does not solve any problems.

Under the circumstances that the topic of # Li Weijia suspected that her endorsement was turned over by many people and became the top search on Weibo for a long time, Li Weijia finally formally responded to the endorsement controversy at 15:18 on September 9.

He said he had signed a "Cooperation termination Agreement" with Hecheng Foreign Exchange Company on June 1, 2021. The agreement clearly stipulates that: and the foreign exchange company shall stop using its portrait, and gradually replace, delete, and remove publicity materials and information that have been put in, such as posters, videos, Weibo, and so on. at the same time, it is required to properly handle the relevant cooperation between Guangzhou Xinrui Food and Beverage Management Co., Ltd. and the "Happy Formula" milk tea franchisee.

The statement pointed out that Li Weijia began to pay attention to the relevant public opinion of the "Formula of Happiness" brand as early as May and has been actively coordinating and dealing with it. I would like to express my deep apologies for the occupation of public resources for this matter. At the same time, we call on all franchisees to express their reasonable demands through legal channels and means. The right to pursue legal liability will be reserved for his own false remarks and malicious slander.

In fact, as early as the evening of September 8, the cover news reporter found in the interview that the franchisee of the milk tea store endorsed by Li Weijia could no longer get through. One of the franchisees said that this has been going on for a long time, and franchisees all over the country are protecting their rights. Some of them have invested more than 1.5 million yuan at most and have gone to Guangzhou to apply for a refund of only 15000 to 20, 000 yuan.

In recent years, the milk tea industry has shown explosive growth. More and more small and medium-sized investors choose to join all kinds of new tea. But investment is risky, so you need to be careful to start a business.

Although the size of China's new tea market has increased from 44.2 billion yuan in 2020 to 102 billion yuan in 2020, with an average annual compound growth rate of 32.1 percent, according to the White Paper on New Tea in 2017. It is estimated that the scale of China's new tea market will exceed 110 billion yuan in 2021. However, due to the fierce market competition, the closure rate of milk tea shops is very high, and there are numerous examples of failure to join milk tea shops.

Today, let's explore the pros and cons of joining a tea shop. About whether to join the tea brand is a recommendation or a thunder, let's move on!

First of all, talk about the advantages of a qualified franchise brand:

First, fast: general franchise stores will have professional designers according to the overall layout of the franchise store layout, the whole process is generally no more than a week.

Second, one-stop service in the whole process of opening a store: from brand positioning, product research and development, skills training to personnel recruitment, operation and promotion, and the standard process of operation and management, joining brands will provide all-round support and a complete set of market-proven solutions.

Third, there is a certain market basis: the greater the fame of the franchisee, the stronger its brand effect. Consumers will "recognize brands", and good brands will create trust among consumers.

Are you impressed after watching it? It is so time-saving and convenient. I believe many people join on impulse for convenience. Don't worry, we'll talk about it after reading the drawbacks!

First, high franchise fee: when joining the headquarters to provide you with these facilities, it will naturally charge a certain fee. Brand cooperation fee, technical training fee, equipment fee, water bar signboard customization fee, store decoration design fee, management fee, material fee and so on. No one will buy or sell at a loss, and the ultimate goal is to keep the headquarters profitable.

Second, the development is limited: choosing to join means that everything, big and small, is decided by the headquarters. If you have a lot of ideas, you may not be able to try. Everything is done according to the standard.

Third, both prosperity and loss: it is very important to choose a reliable brand. Many brands turn over because of food safety problems, and an accident in a franchise will not only affect the business of individual stores, but also deal a severe blow to the whole brand.

Although the tea market is expanding rapidly, it is undeniable that there is a mixture of good and bad brands. The purpose of analyzing the advantages and disadvantages of joining mode is to make everyone weigh the pros and cons more objectively.

The rights protection incident of this hot search is, to some extent, a reminder that people should choose carefully. To join is to invest. We should do a good job in market inspection before investing, and we should not blindly trust the endorsements of stars.

For this. What do you think in front of the screen? Welcome to leave a message for discussion.

Photo Source: Internet