A small can of tea set up a beverage company ready to enter the new tea race track? The registered capital is up to 50 million!
Have you ever had a small can of tea? I haven't, but I've heard of it.
In recent years, small can tea has become popular in the market rapidly by virtue of its unique aluminum can packaging design and master craft quality. As one of the tea companies, the performance and profitability of small cans of tea has always been the focus of the industry.
In 2014, Beijing small can Tea Co., Ltd. was established. The small can of tea was officially launched in 2016, with revenue of 400 million yuan that year. In 2017, the small can of tea claimed to have completed annual sales of 700 million yuan. 2018 is the peak of small cans of tea, saying that it has set a record for China's tea market with an annual sales of 2 billion yuan. At the national dealers' conference and semi-annual meeting of small can of tea in 2021, du Guoyi said that the performance of small can of tea returned to growth in the second half of last year, and business performance reached an all-time high in the first half of 2021.
Break the traditional brand thinking, small can of tea did it, but not limited to this.
As the innovator of Chinese traditional tea market, small can of tea is starting to make a big deal again!
According to Tianyancha App, today Chaneng (Beijing) Beverage Co., Ltd. was established. Shareholder information shows that the company is wholly owned by Beijing small can Tea Co., Ltd.
The registered capital is 50 million yuan. Today, the legal representative of Chaneng (Beijing) Beverage Co., Ltd. is Huang Tao. The scope of business includes catering services; food management (only selling prepackaged food); sales of edible agricultural products, vending machines and so on.
Photo Source: heavenly Eye check
It has been reported earlier: "the small can of tea is planning to build a 'tea + meal + wine' new business type store, and the first store plans to open in Beijing with an area of about 200,400square meters." "consumption of titanium" to the small pot of tea to verify the new progress, the person in charge of the public relations department said, "I have not heard of it." "but what is certain is that the small can of tea is moving towards a multi-industry, multi-brand layout, as well as towards collectivization, and the relevant actions in all aspects are in the period of exploration and preparation.
At the beginning of 2020, the new tea brand [Future Tea Wave] completed tens of millions of angel round financing, with investors in small cans of tea and taste fragrant tea. According to App, willcha is operated by Beijing Youth Chaolu Tea Co., Ltd. in January 2020, the company's registered capital changed from 100000 yuan to 1 million yuan. The new investors are Beijing small can Tea Co., Ltd., Fujian Pinxiang Tea Industry Co., Ltd. After the capital increase, Xiaocha has a 20% stake in the company. Now the legal representative of Beijing Youth Chaolu Tea Co., Ltd. is Xu Haiyu, who is also one of the main persons in charge of the small can of tea.
Not only that, at the annual meeting of the Boao Forum for Asia in 2021, Mei Jiang, general manager of the small can of Tea Market Center, revealed in an interview that small can of tea is laying out a new tea market, and it is possible to cut into the convenient tea track in the future.
Whether it is "Tea Xiaobai", "Tea habit" and "Tea Leader", they can all find tea that suits them in small pots of tea. Small can of tea to market demand-oriented, around its own whole industry chain and industrialization advantages, continue to launch product lines and sub-brands. Du Guoyi, founder and chairman of Xiao can Tea, believes that for Chinese tea, product innovation is the key, a variety of attempts, and creating a variety of possibilities is the key to the development of Chinese tea to the world.
Compared with traditional drinks, new tea drinks have made upgrades and innovations in raw material selection, production process and brand operation, and pay more attention to quality and characteristics in product raw materials and beverage appearance. This is consistent with the brand concept of small cans of tea.
Finally, as to whether today's Chaneng (Beijing) Beverage Co., Ltd. can gain a foothold in the highly competitive new tea market, it is time to answer.
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