Big deal again! Xi Cha has designed a new store! Have a cup of tea under the ancient city wall?

At 16:37 in the afternoon on September 10th, Xi Cha Chao posted the topic of # Xi Cha Design # and released the message that a brand-new inspiration store would be stationed in Yongningli, Xi'an.

The ancient city of Xi'an also has a trendy side?

In this regard, Xi'an good Life Culture Travel Business Research Dean Xia Qiang said, "with the introduction of Xi'an 'three changes, one pass and one landing' policy in 2019, the transformation and upgrading of the old city is in full swing. Through unique space design, innovative products and brands, new consumer brands such as Xicha make the old business circle in the city wall coruscate new opportunities.

Inspiration across time and space, open under the ancient city walls of the happy tea is how to come from? According to Xicha's official explanation, the space design this time is a tribute to the ancient capital Xi'an.

The store adopts an unlimited mobile layout, encouraging people to break the rules and have the courage to explore, so that drinking tea is as novel and interesting as watching an exhibition. The translucent yellowing resin blends with weathered cave stone and texture paint, and the woven totems and elements in the Silk Road scroll are endowed with them, which tacitly echoes the ancient and present, new and old "inside and outside" artistic conception of Xi Tea store.

"inside and outside", is the external and internal, is the essence and phenomenon. Xi Cha, located under the ancient city wall of Xi'an, connects two very different time and space. Inward, it can be traced back to the gurgle of the prosperous Tang Dynasty, while outward it extends the modern modern civilization.

Xi Cha hopes that the ancient spiritual culture will no longer be lost, but will last forever in the daily life of contemporary people. So it created the inspiration to build a new tea shop next to the ancient city wall.

It is reported that Yongningli store is a brand-new attempt of Xi Tea to pay attention to the concept of localization in space design. Xi Cha draws design inspiration from terracotta warriors, ancient city walls, and rammed earth textures, and realizes the integration of traditional and modern cultural elements in Xi'an through modern expression.

For example, Xi Tea extracted inspiration elements from terracotta warrior armor and customized more than 3500 store wall tiles; extracted "arch" modeling elements from the ancient city wall, and built modern arches in the store using modern materials such as atomized steel plate; using natural clay plastering materials to reproduce the "texture graininess" of the rammed earth main structure of the ancient city walls. Not only that, Xi Cha also tailored to create "inspiration companions": "Millennium Crossing" canvas bags, limited postcards, limited cup covers, etc., both inside and outside courtesy!

In response, some netizens said it was an eye-opener, thinking that the design of Xicha was a collision between history and modernity; some netizens blew a rainbow fart [the first thought of Xi'an was the Terracotta Warriors and horses, just like the first thought of milk tea]. Some netizens expect Xi'an, the ancient capital of a thousand years, to become better and better.

At present, people think highly of the store design under the ancient city wall of Xi Cha.

In the 1990s, Starbucks was the first to introduce the concept of "third space" to coffee shops. The middle state of non-home and non-office is the core of the third space. The third space has the function of accumulating resources and popularity, so the third space has gradually become the focus of modern business strategy and store design.

But in the Chinese beverage market, consumers love tea more than coffee. Many people regard the milk tea shop as the best place to relax outside their home and workplace, or a stronghold to communicate with friends.

To some extent, the place where a city best reflects its diversity and vitality is the "third space". The intention of loving tea this time makes the store design warm and integrates the old culture into the new era. Innovate the use of Chinese civilization and boldly show Chinese cultural characteristics and self-confidence.

In front of the screen, will you clock in Xi'an Yongningli and sit down for tea?

Photo Source: Internet