Characteristics of Starbucks store design style in different regions is the Changzhou Qingguo Lane Starbucks store good-looking?

As the leader of the coffee industry, Star Dad has a new flower (door)-like (shop).

On September 8, Starbucks 'official Weibo posted a message:

Starbucks opens new store this time in Changzhou.

It looks like this.

According to Starbucks official news, this cafe is located in Qingguo Lane, one of Changzhou's oldest ancient alleys, with the reputation of "the first lane of Jiangnan celebrities".

As we all know, Starbucks has always been "changeable" in store design, and each coffee shop has different design styles. One of the reasons is that Starbucks will combine local humanistic characteristics with each new store, and further resonate with consumers through localized design sense, thus being closer to consumers. The store design introduced this time is no exception.

As Starbucks said on its official Weibo account: "For 50 years, Star Dad has thought about local culture every time he comes to a place, integrating culture into store design and bringing a unique" third space "experience to people in the city."

In the store design of this cafe, Starbucks incorporates the characteristics of local ancient buildings and opens a three-bay courtyard-style boutique, highlighting the distinctive features of the new store.

In the interior design, for the design of the bar, Starbucks chose green glazed tiles made of ancient kilns, and behind the bar was a strong background wall made of old gray tiles.

In addition, Starbucks also said on its official blog: "On the opening day, Starbucks also invited Mr. Wang Jianhai, a master of arts and crafts in Jiangsu Province and a provincial descendant of Changzhou micro-carving intangible cultural heritage technology, to visit the store to share and display his micro-carving creation on Sumatra coffee beans."

In fact, inventory Starbucks opened stores in the past, there are not a few characteristic cafes.

For example, on January 22 this year, Starbucks opened a new store scene in Chengdu.

Chengdu Starbucks Select Coffee·Wine Shop Long Like This

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On June 18, Starbucks opened a new store in China's "northernmost" location.

China's "northernmost" Hulun Buir Starbucks store is so long

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On June 25 this year, Tongzhou District welcomed the first RESERVE store.

Starbucks Select ™ Tongzhou Aegean Store Manager like this

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For this reason, Starbucks is often ridiculed by netizens as "a design company delayed by selling coffee."

It is also reflected in the brain holes in the design of many Starbucks stores.

For example, Starbucks used the "coffee filter paper" element to design its stores in Wuhan Xintiandi.

A Starbucks store in Beijing's Yidi Port uses "cups and plates" for design.

A store in Changsha is using more than 400 glass glasses to form a unique "crystal lamp" jewelry.

Although Starbucks is not a designer, Starbucks 'quite a lot of designs are actually very ingenious. Some netizens have previously joked that Starbucks plays with designs more delicate than architects (there are many main patterns).

In general, most of Starbucks 'store designs are "adapted to local conditions", integrating local cultural characteristics and customs, and at the same time dare to innovate boldly, so the store design is also very endless.

Starbucks 'brain hole (painstakingly)! Only unexpected did not do ha, unfortunately in coffee, Starbucks is not so powerful (suggested star father do not sell coffee, switch to do design horn)!!

Public information shows that:

Starbucks was founded in 1971, born in the United States, entered the Chinese market on January 11,1999, opened its first store in the mainland of China at Beijing International Trade Center, and entered Huaihai Road in Shanghai the next year.

As of July this year, Starbucks had 5135 stores in the Chinese market. According to previous financial reports, Starbucks increased the number of stores in China by less than 350 in the decade before its opening. By 2013, Starbucks had 700 stores in China, 1017 in 2014, 1367 in 2015, 1811 in 2016 and 2382 in 2017. The number of stores has reached 5000+ in 2021, which shows how fast Starbucks is expanding the number of stores.

* Photo source: Starbucks official Weibo and public account network

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