Does Lu Zhengyao's new company have any money? The founder of Ruixing, Lu Zheng Yaoxi, has 106 stores valued at 1 billion.

Lu Zhengyao, the founder of Ruixing, who was forced out because of a financial incident, has become the focus of everyone's attention.

Funny noodles, a restaurant brand owned by Luckin Coffee founder Lu Zhengyao, is looking for a round of financing, according to an exclusive report from Tech Planet.

According to informed sources, the current round of financing "interesting noodles" is valued at 1 billion yuan and is expected to raise 100 million yuan.

On August 8 this year, Lu Zhengyao announced the official opening of his new brand, "funny noodles", and opened stores in Chongqing and Beijing.

The plan had signs as early as April this year.

In April this year, Lu Zhengyao's latest entrepreneurial project, funny noodles, had already taken action. On May 12, Weibo # former Ruixing Chairman Lu Zhengyao re-started his business # the news went viral. Lu Zhengyao announced that he would enter the noodle restaurant business and open stores across the country. At present, he will open 500. in the future, he may absorb other snack brands into a food city, and finally turn the project into an online APP. (please review this article for details: sudden! Lu Zhengyao, founder of Luckin Coffee, is going to open 500 noodle restaurants! )

Before opening, some people in the industry pointed out that the opening model of Lu Zhengyao's noodle shop will be engraved in the way of Luckin Coffee.

For example, in the marketing strategy, "funny noodles" still hope to attract customers with "high discounts".

In Beijing, a "fun noodle" launched the first bowl of noodles at a discount of 3.8%. In fact, the price of a bowl of noodles is less than 10 yuan. In Beijing, the price of a bowl of noodles is defined as less than 10 yuan, but some consumers say that if there is no coupon, it is really not a bargain.

However, in the speed of opening a shop, the practice of "interesting noodles" did not continue to follow Luckin Coffee's old road of "rapid store expansion and savage expansion".

On August 8th, the media reported that according to Meituan's statistics, Qixiaofeng had expanded 64 stores in 14 cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Xiamen, Jinan, Tianjin, Shenyang, Xi'an, Nanjing, Wuhan, Chengdu and Chongqing. However, due to the epidemic, the opening of some cities has been delayed, which is the first batch of plans to expand stores. The second batch began to involve eight cities such as Fuzhou, Nanchang, Changsha and Hefei from August 18.

However, according to Tech Planet, plans for the expansion of the second batch of cities were suspended in early September, with only 25 of the 106 "funny noodle" stores that can be found according to Meituan, of which 81 have not yet opened.

According to a report by Tech Planet, an employee of Qixiaofeng, a tongue-tip technology company, said: Lu Zhengyao requires every store that opens to be profitable, but it is basically in a state of loss across the board.

Conspicuously, although Lu Zhengyao intends to copy Luckin Coffee's style of play, the business of the noodle shop is different from coffee, and it is not possible for "funny noodles" to completely reproduce Luckin Coffee's style of play.

So, back to the beginning of the topic, only 2 months after opening, "fun noodles" anxious to raise 100 million yuan, a valuation of 1 billion yuan will have capital to buy it?

In fact, from the "fun noodles" preparation to the opening process has been a lot of attention, opening a store is the best thing Lu Zhengyao team is good at, 106stores valuation of 1 billion, Lu Zhengyao noodle sales success?

As for the development of "interesting noodles" and whether they can obtain financing, the relevant media pointed out: on the one hand, the official positioning of "interesting noodles" is not clear, the whole brand looks mediocre, there is no big innovation, and the popularity is not very high. As far as the noodle shop market is concerned, the entry of "interesting noodles" is relatively late. In addition, a number of noodle shop brands have received investment from Hillhouse Venture Capital, Sequoia Capital, Source Capital, GSR Ventures and other well-known institutions. On the other hand, affected by Lu Zhengyao's previous financial scandal, "interesting noodles" may have fallen into a difficult financing situation.

The trend of "funny noodles" is still blocked and long.

Last.

"Lu Zhengyao's last blow"-whether noodles can be sold successfully, and whether "funny noodles" can create another "lucky miracle", the answer may only be known by waiting for more time to verify.

* Source of the above pictures: Internet

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