The basic salary of baristas in this boutique coffee shop is 7000! EK, hot mom all have it! The question is, is it good?

On the evening of September 18, a well-known coffee blogger released a five-minute video in which he evaluated the boutique coffee brand of a convenience store. But the result is not satisfactory, the video shows that the latte has been kept for too long and the foam has collapsed. The blogger also explained that this is what he got, not malicious slander.

According to the comments below in the video, it can be inferred that the brand mentioned by the blogger is the sleepless sea boutique coffee under the convenient bee. I believe that many coffee lovers and "convenience store workers" know this brand. So how on earth did "sleepless Sea" break out of the siege and become a commercial hunter against boutique coffee and new tea?

In May 2021, [Sleepless Sea Sober Hi] aimed at the boutique coffee and new tea market with the brand image of convenient bee stores and developed rapidly. According to officials, in the three months to July 30, convenience Bee has opened 258 "sleepless Sea Sober Hi" in Beijing, Shanghai, Tianjin, Nanjing and Hangzhou, and is expected to open 1500 stores by the end of 2021.

After breaking through 217 stores across the country, [Sleepless Sea Sober Hi] adds seahorse animal elements on the basis of the original logo, and while upgrading the logo, it will also further upgrade and enrich the existing product system, and continue to create and polish low-cost, high-quality, more convenient hand-brewed coffee, boutique coffee, new tea and other products. The "sleepless Sea" beverage station developed into an independent store in August and is expected to expand to 1500 nationwide by the end of 2021.

As a rising star, [Sleepless Sea Sober Hi] is not bound by the traditional model, flexible dining, good use of space, playing tea and boutique coffee, making a perfect model for the development of brand innovation and differentiation. So the development of sleepless sea boutique coffee is a good thing, so why is the boutique coffee circle so resistant to its development?

Do you still remember the blogger who complained? After his understanding, [sleepless Sea Sober Hi] accepted all the LA MARZOCCO PB and EK43 that can be seen on the market. Whether the rumors are true or not, we can see from this picture that the hot mom coffee machine is prominently displayed on the bar, as is the case in almost all sleepless sea coffee shops.

In response to this, bloggers give their own view that: not the use of good equipment can be called boutique coffee. As we all know, Sleepless Sea boutique coffee is out of the circle with a high performance-to-price ratio. the price of coffee ranges from 10 yuan to 20 yuan, with a discount as low as 1.9 yuan for the first cup and 1.9 yuan for a 10 yuan cup of espresso. "High quality and low price" is an immutable killer mace in the retail industry. We can see the low price, but is it really of high quality?

Latte placed for too long to lead to foam defoaming may be related to the business conditions of the store, too busy, too late. But there are real problems such as throwing coffee beans with water into a bean grinder, wrong hand-brewing coffee, and coffee products regardless of the ratio of water to powder. No matter how good the equipment is, will the coffee really taste good?.

The blogger gives three questions about the quality, of course, I believe this is also the question of many boutique coffee lovers: 1, is it necessary to use such exaggerated equipment? 2. is the price of hand-brewed coffee so low? Hua Kui 15, 20 a cup, how on earth does he make money? Is it reasonable to have high investment and low return? 3. The gap is large, and the professionally trained baristas are a little perfunctory, and the taste of the coffee is really difficult to pass.

In fact, it is not difficult to explain the occurrence of this phenomenon, in order to match the fast pace of shop opening speed, do not hesitate to sleep at the novice industry high salary. When you search for sleepless baristas on a recruitment website, you can see that their basic salary is 7000 yuan, which is far higher than that of other baristas, and provides free training regardless of experience.

The comments at the bottom of the blogger's video also revealed that its brand can be trained in 5 days, and most of them are new to coffee.

The real value of the concept of boutique coffee is to enhance the coffee industry as a whole. Boutique coffee itself is very difficult to make, as a person who loves coffee and puts his efforts into action, Dading itself does not bear malice to sleepless sea coffee. After all, he provides coffee for more people more conveniently and quickly, beating out the fame of fine coffee. But for some people who have worked hard to make coffee for many years, it really should not be recognized.

Finally, as to whether [Sleepless Sea Sober Hi] boutique coffee can reach the goal of 1500 stores by the end of the year, based on the boutique coffee market, let's leave all the questions to time.

Photo Source: Internet