Happy tea Beijing Qianmen street new store opened in the imperial city root potential to compete with Starbucks business?

In front of the summer palace coffee was opened into the Summer Palace, and later the happy tea took root under the imperial city.

Yes, Xi Cha is making a big deal again! At three o'clock this afternoon, Xi Cha Weibo released the news of the happy meeting at the front door and opened a teahouse, officially announcing the official opening of the tea shop on Qianmen Street today! At the same time, Xi Tea also gave opening gifts in Weibo, pointing out that three days before the opening, the series of products buy one get one free; 4-6 days before opening, you can get buy one get one free coupons for issuing orders with Mini Program; 7-9 days before opening, you can get buy two get one free coupons for orders issued with Mini Program. (friends in Beijing, why don't you rush? )

Where is Qianmen street? According to public data, Qianmen Street is one of the most famous commercial streets in Beijing, located on the central axis of the capital, and is the imperial road for the emperor to leave the city, so it is commonly known as "Qianmen Street". The earliest history of Qianmen Street can be traced back to 1550. It was called Zhengyangmen Street from the Ming and Qing dynasties to the Republic of China, and it was not officially named Qianmen Street until 1965.

In history, Qianmen Street has gathered all kinds of Beijing time-honored brands: Quanjude Roast Duck, Beijing Liubiju, Yilong Mutton Restaurant and so on. "Horse Juyuan on the top of the head, feet on the inside, wearing Badaxiang, wrapped around the waist four constant." Fastidious! This is a portrait of the life of a rich man in Beijing at that time. Ma Juyuan, Inner Liansheng, Badaxiang and other time-honored brands can be opened Qianmen Street at that time, we can see how prosperous Qianmen Street was in the early years.

And now search key words "Qianmen Street", everywhere can be seen Qianmen Street play strategies and food, good things recommended, a variety of time-honored shops have been standing here for a long time. Xi Cha Xin Dian is located at A2-2 Qianmen Street, Dongcheng District, Beijing. From the photos shared by a popular book netizen, we can see that the outside of the store is completely Chinese architectural style, oriental charm and ingenuity. Red brick and blue plaque, wooden beam mortise and tenon are perfectly integrated with the old Beijing ancient architecture. Contrary to the outside of the store, the store maintains the consistent modern minimalist style of tea, full of a sense of the future. This time, the publicity and design of the new Qianmen tea store are full of feelings. The story of the beginning of 2012 Xi Tea on the gray wall is moving. Not only that, on September 22nd, Xi Cha Weibo revealed that "the new store in Beijing is here!" And invite the majority of netizens to have tea with it, and take part in the internal test of the new store on the afternoon of September 23. The friends who take part in the internal test need to enter the store with Peiping style clothes. The admission voucher is "an item related to Beijing that can be exchanged with others". How's it going? Is it full of retro nostalgia.

I wonder if the addition of favorite tea will have a certain impact on Starbucks?

Ancient architecture is a non-renewable civilized resource, which plays a certain role in proving history. Qianmen Street witnessed the prosperous past of the old Beijing, and now it is a witness to the development and progress of the new brand. Fortunately, these new things do not completely erase the traces of history, but carefully add fresh elements, such as tea-loving red brick and blue plaques and Starbucks classics.

Come for tea, guest officer, please open a new store, a lot of discounts! Look how awkward this is. Photo Source: Internet