America's first black coffee brand sells millions of dollars a year! Potential is higher than Starbucks and Pi.
BLK & Bold is a coffee roaster and a national wholesaler of boutique coffee and bulk tea. In 2018, Rod Johnson and Pernell Cezar from the United States founded the BLK & Bold brand, which claims to be the first black-owned national coffee distribution brand in the United States. Not only that, change the brand in just three years, the annual income reached seven figures, and in Amazon, Target, Ben & Jerry's, NBA formed a cooperative relationship.
BLK & Bold's business started in the small garage of co-founder Cezar, when they had only a small bean dryer, but now BLK & Bold has grown into a well-known brand with 20000 square feet of commercial facilities. According to Cezar, there are very few black-owned coffee companies in the United States, and the shortage of black entrepreneurs in the coffee industry is mainly due to the lack of information and resources, including capital. And how does BLK & Bold do it, from small garages to thousands of stores?
BLK&Bold did not achieve this goal overnight. In the early days of the company, Cezar and Johnson relied mainly on social media marketing, selling bags of their own roasted beans to independent coffee shops and Midwest retailers, and spent about $22000 in personal savings on setting up a website and attending trade shows to showcase their products to retailers. The company's real breakthrough came in 2020, when BLK & Bold launched its products in 200Target (Target, a department store with stores in all 50 states and the District of Columbia) in January. It was a bold decision, but it was also in line with the company's vision of "making boutique coffee satisfy the community".
During the outbreak, BLK & Bold joined Amazon's black business acceleration program. The program aims to help black entrepreneurs build sustainability through strategic business guidance and promotional support. In May BLK & Bold became the first black-owned food and beverage brand to sign a license agreement with NBA. Cooperation with BLK & Bold will contribute to the expansion of NBA's youth programme. For each bag of NBA officially licensed coffee purchased, NBA will match BLK & Bold's 5 per cent contribution to the company's committed partners, who are currently struggling with various disadvantages (homelessness, war, lack of food).
The co-founder of BLK & Bold says the brand is built around a social mission, so the "5 per cent For Our Youth" project, which donates 5 per cent of total profits to non-profit organizations that support children in communities that lack national services, is its social responsibility. The cooperation with many brands not only exposed BLK & Bold in all directions, but also improved the awareness of the brand. Without innovation and development, BLK & Bold would not have grown so rapidly.
Not only coffee and tea-related products, the BLK & Bold brand is also constantly adding new products, such as ice cream and brand-related peripherals. On September 20th, BLK & Bold partnered with Ben & Jerry's to develop a newly released coffee ice cream called Change Is Brewing. The package on the ice cream carton, designed by artist Laci Jordan, shows a black woman with the word "liberation" written on it. BLK & Bold said she would make a new effort to cooperate with the black life movement through a small ice cream.
Nowadays, the competition in the international coffee market is very fierce. Under this trend, BLK & Bold competes with coffee giants such as Starbucks, Piye and DUNKIN, and successfully goes out of the circle. Its strength should not be underestimated.
- Prev
The denomination of Chaoshan Phoenix single fir tea species is based on the difference between the origin of duck shit incense and Phoenix eight Immortals single fir
Phoenix Dancong oolong tea is produced in Chaoshan and belongs to Guangdong oolong tea. Tea trees are Phoenix daffodils. In ancient times, a tea tree could only make one kind of tea, and there were too many names, so it was collectively called Phoenix single fir. Fengdan Cong (Phoenix Dancong) originated in Fenghuang County, Chaozhou, Guangdong Province. Legend has it that in the Song Dynasty, the emperor Zhao Bing fled to Phoenix.
- Next
What is the difference in taste between Wudan Dancong tea and Phoenix Dancong tea? Is Wudan Dancong tea expensive? how much is it per jin?
Stroll early in the morning on the top of Wudong Mountain near the volcanic lake known as Tianzhang. Wudong Mountain is a high mountain in the Great Fenghuang Mountain area. it is the purest and most natural Dancong tea garden and the home of clean processing in all the Fenghuang Mountain tea area. The aroma type Dancong tea tree is planted in the grove according to its aroma type. The literal meaning of Shan Fong
Related
- What is the Xizhao coffee variety? Where do the Xizhao coffee varieties come from?
- Heavy rain! Some coffee producing areas in Brazil may reduce production by 30%!
- Sudden! Seesaw founders are restricted from high consumption!
- Forced to withdraw?! Chongqing's first Starbucks is about to close!
- Two way poverty alleviation?! Shanghai office buildings now buy coffee for 0 yuan!
- It smells bad! Lucky's new product becomes a replacement for a certain star?!
- What is "Little Blue Mountain" coffee? Introduction to bird of paradise coffee beans in Papua New Guinea
- The Houthi armed forces continue to attack on the Red Sea again!
- Origin of the historical story of Yuanyang Coffee: Why can't I sleep after drinking Yuanyang milk tea?
- Ethiopia introduces new regulations and coffee bean prices may rise!