Which Starbucks cup looks best? What is the personality of the storefront design? which is the best one?
Starbucks, the world's largest coffee chain, actually specializes in design, otherwise you can have whatever you want, of course, it refers to the "Starbucks store type and cups".
On the occasion of Starbucks' 50th anniversary, Starbucks made another big move.
On September 30, Starbucks opened its first new store, Xiang Green Workshop, in Taiguri, Qiantan, Shanghai.
It is understood that Starbucks Xiang Green Workshop is the birth of another new type of store after the bakery, baking shop and winery.
As the world's greenest Starbucks store, Starbucks is the first Starbucks store in China to recycle its coffee grounds. It is said that even the green apron is made from recycled PET beverage bottles, so it caught the attention of many consumers immediately after opening to the outside world.
According to media reports, Starbucks Xiang Green Workshop will be Starbucks' first environmental experimental store in the world to practice Starbucks' cutting-edge environmental innovation. Starbucks said it plans to open 60 "green stores" in the next year.
For Starbucks, this undoubtedly adds splendor to its store type.
Of course, Starbucks is the leader of the global coffee industry, and "innovation" cannot be limited to store design.
As a big winner of "cup professionals", Starbucks specially launched a wave of commemorative star cups. After all, Starbucks' cup culture has been in the Chinese market for longer than Starbucks.
Just looking at the pictures shows that Starbucks has put a lot of thought into cup design.
But do you think it's over?
No, no! Starbucks also launched such a cup 👇.
This, this is obviously quite different from the design style of the cup above.
It turns out that this is a series of Halloween cups prepared by Starbucks. Starbucks transforms black cats and elves into playful cups, using classic black, orange and mischievous purple tones.
And 👇 like this.
Starbucks uses the festive atmosphere and elements such as starry sky, moon and jade rabbit to launch a series of cups.
In the coffee industry, Starbucks cups are definitely the most popular! It has become the norm to come up with a new series every now and then.
According to public information, Starbucks was founded in 1971 and was born in the United States. Pike Market 1912 is the first Starbucks in the world to start.
Chinese mainland entered the Chinese market on January 11, 1999, opened its first Starbucks store in Beijing, and entered Huaihai Road in Shanghai the following year.
After that, Starbucks began to open Starbucks stores around the world that blend with local culture.
Looking back on Starbucks' past years, it can be found that Starbucks designs a lot of different store shapes and cups every year (countless Starbucks stores and cups). Starbucks has been sealed with the title of "delayed design company" and "cup maker".
For example (👇 previously reported that you can jump to the original text by clicking the blue word):
In store design
"Starbucks' first Greener Store will be opened in Shanghai! "
"it's another record! The 900th Starbucks in Shanghai is here! "
"not the usual way! Father Star has come up with a new idea! "
"Starbucks has a new store look! "
"here comes the smallest Mobile Starbucks Cafe! "
"the brain of Starbucks! Only unexpected, not impossible! "
The northernmost Starbucks store in China is here! "
"and the mind is greatly inspired! Starbucks opened a Yacht Cafe! "
"inventory of Starbucks' most beautiful stores in 2020! "
In terms of cup shape
"Father Xing has shown a new cup design style again! "
"countless star cups! Starbucks sells around really YYDSstores! "
"has the Starbucks cup changed? "
"is the 50-year-old father Xing's anniversary limited design gone with the wind? "
"how many cups does Starbucks design in a year? "
"is it so hot and booming? Here comes the Starbucks New year Cup! "
Heart Kangkang this year to Starbucks this series of actions, in store design and cup design, Starbucks is a heavy investment, and indeed achieved the extreme (all kinds of shapes), it is a pity that Starbucks, which started with coffee beans, did not make coffee well.
Originally, it is not "unprofessional" to design some stores and sell some coffee cups in the coffee field, but Starbucks has countless cups in its stores over the past year, which makes people wonder if Starbucks is a designer.
Last.
I hope Father Xing will not be so "unprofessional".
Wallet: can't bear it.
* Image source: Internet
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FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。
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