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Netflix Netflix unexpectedly opened a time-limited flash coffee shop to promote the new play of "Squid Game".

Published: 2026-04-02 Author: World Gafei

Last Updated: 2026/04/02, If there are tens of billions of dollars in prize money, do you think you will take part in a game that gambles your life? The South Korean original play "Squid Game", which was released by Netflix in mid-September, is such a bet. The plot mainly describes 456 players who have huge debts and are cornered in real life. They are locked up in a huge game space and play six simple childhood games.

If there are tens of billions of dollars in prize money, do you think you will take part in a "game" that gambles your life? One such bet is the original South Korean play Squid Game, which was released by Netflix in mid-September, which focuses on the story of 456 desperate players in real life who are locked up in a huge game space to play six simple childhood games, and the final winner of the game will receive a huge bonus of 45.6 billion. Due to the compact plot and special content, it was not long before the broadcast triggered a heated discussion among audiences around the world.

Since its launch on Sept. 17, the show has been on the Netflix watch list, and Netflix co-CEO Ted Sarandos recently announced that the show has become the most watched non-English series in Netflix history. Taking advantage of this "squid craze", France Netflix used it as a selling point to create the "Caf é Squid Game" in the old building space of Alexandria Avenue in the second district of Paris, highly restoring sugar challenges, card games and other scenes, so that fans can walk into the coffee shop to enjoy an immersive plot experience.

In fact, as early as not long after the TV broadcast, some businessmen saw the business opportunities and launched related activities. The Brown Butter Cafe in Singapore has launched games related to the "Squid Game" series. Videos on Douyin on Brown Butter show that as long as the challenge is completed in 1 minute, you can get a cup of iced latte. Some even use the "squid game" to find inspiration for their own drinks and create new menus.

But it is worth noting that the coffee shop in the second district of Paris, France is the only officially authorized coffee shop. Customers who come here can not only experience what it feels like to be a contestant, but also take photos with the staff in the store who have changed into the same pink uniforms as in the TV series. Signs with triangles, squares and circles appear in the space of the pop-up store, creating an immersive atmosphere.

On Oct. 1, Netflix posted a mysterious photo on Twitter to announce the imminent opening of the pop-up store.

According to officials, the squid game cafe is just a pop-up shop, opening for just two days-October 2 and 3. On the one hand, the purpose of Netflix is to further promote TV dramas and increase their exposure, on the other hand, to give back to fans.

Photo source: Netflix France customers are playing games at the squid game flash store.

In these two-day time-limited activities, the biggest highlight is to be able to experience the sugar challenge in the play. Netflix highly restores the four shapes of umbrellas, stars, circles and triangles, as well as a short pin, so that everyone who comes to the pop-up coffee shop can be like the protagonist of the show. If you can finish it within time, you can also get a free one-month viewing service using Netflix. What if the challenge is not completed? Rest assured that if you fail, you will not be shot. I just hope that fans and friends can feel the tight atmosphere in the play. In addition to the Sugar Challenge, red and blue card games are also available in the coffee shop.

Although the squid game cafe is amazing, it is not easy to come in and experience it. The space is open from 11:00 to 7 p.m., and you have to wait in line for 4 to 6 hours to get in.

At present, the pop-up shop is over, but the popularity of squid games continues unabated. What kind of creative marketing related to coffee will be born next? Let's wait and see!

Photo Source: Internet Netflix

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