Where does Eastroc Super Drink produce 500ml Eastroc Super Drink instant coffee? how much is a bottle of coffee?

"when you are tired and sleepy, drink Eastroc Super Drink" can no longer meet the needs of the original consumer groups.

Not long ago, functional drink brand "Eastroc Super Drink" cross the field of coffee to sell ready-to-drink coffee "Dongpeng Big Boss" attracted everyone's attention.

Three days ago, according to September 30, Shenzhen Dongpeng Vitamin Beverage Co., Ltd. was established with a legal representative of Liu Mei and a registered capital of 100 million yuan.

The company is 100% controlled by Dongpeng Beverage (605499), according to the information.

It is worth mentioning that when looking at its business scope, its business scope includes: wine, beverage and tea wholesale; wine production; beer manufacturing; wine manufacturing and so on.

Eastroc Super Drink, this is the rhythm of selling wine across the border.

So far, the official side of Eastroc Super Drink has not made any response to the news.

As for cross-border coffee, Eastroc Super Drink squeezed into the coffee track and took a fancy to coffee consumers between the ages of 18 and 35.

In terms of the quality of coffee beans, according to the advertisement posted by Dongpeng Beverage on its video number, Dongpeng Beverage's low-sugar coffee "Dongpeng Big Shake Latte" uses Arabica coffee beans and New Zealand imported milk sources.

In terms of price and specifications, Eastroc Super Drink currently has two specifications to choose from: 500ml free wear and 330ml mini, with retail prices of 7 yuan and 5 yuan respectively.

According to industry data, the domestic ready-to-drink coffee market is expected to exceed 14.9 billion yuan in 2021.

There is no doubt that Eastroc Super Drink chose to join the game in order to break the game and seek a new breakthrough.

Ready-to-drink coffee is one of the more popular categories on the coffee track in recent years. Eastroc Super Drink's choice of cross-border coffee can further enrich its categories and bring new growth points for its performance.

And if Eastroc Super Drink really wants to sell wine across the border is not unusual (after all, Coca-Cola has even opened a winery), "coffee and wine" has become a new trend in beverage stores.

On Oct. 8, a "early C and late A" Weibo post rushed to the top of Weibo's most popular search.

Originally, this Weibo post was a hot search for popular science about skin care, but the discussion direction and topic of netizens finally shifted the painting style of the topic to "day curry and night wine".

As shown in the picture, "the Internet redefined # morning C and evening A # actually means that coffee coffee is needed to start a day of study and work in the morning, and wine alcohol is needed in the evening to end hard work and tiring study."

From this Weibo post, it is not difficult to find that "coffee by day and wine by night" has become the life trend of young people, and many businessmen have insight into the business opportunities. so everyone has found another way to combine coffee and wine to form new categories, which is probably why Eastroc Super Drink entered the coffee industry. As for whether Eastroc Super Drink can attract new consumers through the category of coffee or continue to usher in a new transformation across the border-- entering the field of wine, it is still a question mark, let's wait and see.

* Image source: Internet

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