A 16-year-old high school boy in Kansas has founded a coffee brand! Its official website tells the story behind
Just want to ask what you were doing when you were 16? Go to school? All kinds of tutoring classes? Or play with mud? Ben Cloud, from Shawnee, Kansas, founded a coffee brand and became an entrepreneur. This may be what your mother called someone else's child!
[cloud Coffee] owner, President and CEO of the company
According to KMBC News, students from Mission North High School in Shawnee have started their own coffee companies and brands. When I saw the news, I was as surprised as you in front of the screen. Are today's young people so fierce? Through the interview with the TV station, we can find that Yun Coffee is like a model, and Ben Claude also used an automatic coffee machine to make a cup of coffee for the reporter.
The curious code worker opened the official website of Cloud Coffee. According to reports, in his second year of high school, Ben Claude fell in love with the business world because of introduction business & entrepreneurship class, so he wanted to start his own business. Before he started the coffee business, Ben Claude tried the clothing business, but the result was not satisfactory, so he began to do business with the family-owned coffee roaster.
According to Ben Crowder's own description, his family members like coffee very much, but he has a bad impression of coffee, but in order to start his own business empire, he decided to start a coffee business and learn how to make and sell coffee. At present, [Cloud Coffee] has been established for nearly three months, and its online sales are doing very well.
If you want to gain a foothold in today's saturated coffee market, you need to fully show brand differentiation. [cloud Coffee] there are currently 8 kinds of products in the online store, except for brand logo stickers and other periphery, there are a total of 6 individual coffee beans. Each coffee bean has a history, and there is its own story behind it. Ben Crowder believes that exotic coffee is his specialty, so the coffee beans sold in the store have very different flavors, including fermented wine, caramel cream, chocolate cocoa, pumpkin spices and so on.
The prices of most coffee in online stores range from $22 to $29 (340 grams). Among them, Ben Claude's favorite is Bali Blue, a coffee bean grown in an active volcano in Bali, Indonesia, with the flavor of dark chocolate and brown sugar.
Not only is the product quality guaranteed, but Ben Claude also has his own set of publicity. The product label is marked with the favorite "organic" of the European and American markets, and the coffee production process is also "copied" to the official website of [Cloud Coffee].
The success of [Cloud Coffee] is the result of Ben Claude's perseverance, and although it is also taken care of by the family business, it is commendable as a 16-year-old "child" to have the idea and mind to start his own business empire. Ben admits that he has encountered some problems at work, but as long as he is always enthusiastic and makes full use of his spare time to study business courses and do research, he can do it.
At present, there are more and more entrepreneurs in the coffee market, and the age trend is getting lower and lower. There are not a few entrepreneurs who want to change the coffee industry. They want to create a new and refined standard for fresh coffee. As we are currently in the industry, we should not just wait for the arrival of a new era, but also fight side by side with young people to make coffee better and better.
Photo source: clouds coffee official website
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