Shanghai coffee brand Manner coffee line is long! Would you like to wait in a long line for free coffee?

On the morning of October 15, a long queue formed early in the morning in Shanghai.

The story is like this: it turns out that the reason for the long queue in a certain place in Shanghai is that a coffee brand held a wool event: as long as you bring your own cup, you can get a cup of coffee for free. then many consumers posted links to retweet activities and the process of picking wool themselves.

There were long queues in front of many stores of Shanghai boutique coffee brand Manner Coffee, and there were queues at six Manner coffee stores in Shanghai from 08:30 to 11:00 that day, according to media reports. In response, a Shanghai white-collar worker complained to the store staff: "those who arrived at 07:45 yesterday had to wait in line, and those who arrived at 07:35 today still had to queue up. Didn't you open the door at 07:30?" This is outrageous! "

Some netizens think that time and energy are worth more than coffee.

There are also some assumptions: suppose white-collar workers earn 20, 000 a month and work overtime four weeks a month, with a daily salary of 1000 and an hourly salary of 125. This cup of coffee is worth more than 62.5. Consider spending half an hour waiting in line.

In fact, the competition in the coffee market has become very fierce in the past year or two, and many coffee brands have made strange moves in order to gain a foothold in this coffee market, including the free coffee mentioned in this article! Starbucks also launched its own cup of free coffee on Earth Day this year, and there was a long queue at that time.

So will people wait in a long line to get a coffee drink? Or to put it another way: what are we waiting in line? With the popularity of coffee culture, drinking coffee is no longer just to satisfy simple refreshing drinks, but also tied to the social and space needs of cafes. It has been reported that queuing is becoming one of the social habits of young people. The reasons why young people are willing to wait in line for a cup of coffee can be roughly classified into two categories: curiosity and conformity, and additional prices. The more people there are, the more people can inspire people to queue up to join the queue, and in many cases, the queue will subconsciously send us a message: business is booming. From the consumer's point of view, when seeing a grand queue like a long queue, no matter how much money there is, there are always consumers who are curious and want to join the party (human beings are so curious and so fond of queuing so strangely). Some people in the industry pointed out that the queuing process is a kind of body language communication, and young people need to meet some kind of fashion conformity psychology. In addition, there is another reason why consumers are willing to take the time to wait in line: additional prices. Some economists have said that waiting can add value to products, and the added value will make people more patient when waiting in line. In this day and age, queuing is no longer just a queue, but similar to a consumption ceremony of pilgrimage, drinking coffee is no longer for a single refreshing effect, drinking is the added value of coffee. To put it simply, when we spend a lot of time in the queue, the time, energy and cost have far exceeded the value of the product itself. But even so, we are still willing to line up for this, because the time, effort and cost can provide more added value than the product, such as taking photos and posting moments to provide social experience. Last. Everyone has their own opinions and answers on whether they are willing to spend a lot of time waiting in line to buy coffee / get coffee for free. All in all, it's a matter of opinion. The last. Would you like to wait in a long line for free coffee? How many hours would you choose to stand in line for a free cup of coffee? Waiting for you in the comment area! * Photo Source: for more information about coffee beans on the Internet, please follow the coffee workshop (Wechat official account cafe_style) for professional coffee knowledge exchange. Please add Wechat account kaixinguoguo0925.