What is the main box horse cross-border coffee market selling coffee box horse coffee which good to drink?

The coffee track has been a bit lively in the last two years.

Here comes the Uniqlo Cafe, the Temple Cafe, the police station coffee, Zhihu Coffee, and now even a box of horse coffee.

When it comes to Ali's box horse, the first thing most people think of is "fresh box horse". Today the media reported that the box horse has cut into the coffee track to open a coffee shop (boy, the extent of this cut-in is directly puzzling).

On October 29th, Tech Planet reported that fresh box horses quietly entered the coffee track to launch their own brand "Box Horse Coffee", perhaps to get closer. Box Horse also opened an offline store in Kunming, Yunnan Province.

Judging from the picture, this "box horse coffee" still seems to have the feeling of drinking coffee. According to reports, "Box Horse Coffee" offline stores launched three series of coffee, including Pu'er Menglian SOE bean series, Yunnan Italian blending series and classic series. In terms of price, the prices of these three series are in the range of 15-27 yuan, which is in the "middle price" of the industry. The Pu'er Menglian SOE bean series includes American coffee, latte, fragrant white and cold extract coffee. Yunnan Italian blending series includes American coffee, caramel American, latte, vanilla latte, fragrant white, vanilla Ruibai. The classic series includes mocha coffee, caramel macchiato coffee, toffee latte, coconut milk latte, soy milk latte, vanilla soy milk latte. However, so far, "Box Horse Coffee" has not officially started, and it is still in the stage of local testing. I have to say, the coffee industry has become a "treasure trove" of various industries, both online and offline have been layout. Rushing to the trillion-scale coffee market seems to be a new way for brands to cross the border. There is no doubt that the box horse trial coffee track may also take a fancy to this "treasure pot". However, it is impossible to know whether fresh box horses can inject new possibilities into themselves after selling cross-border coffee, or what kind of performance they can take on the coffee racetrack. We still need to wait more time to give the answer. Some people in the industry have pointed out that by 2025, China is expected to grow into a giant coffee consumption empire of 1 trillion yuan, which makes many people see another possibility of the coffee industry. as a result, it has attracted the influx of brands or industries (such as Uniqlo mentioned at the beginning). The continuous popularity of the whole coffee industry is a good thing, but the fierce competition behind it has become a difficult problem for the development of many businesses. Not only are there more competitors with the same track, but even cross-border coffee brands emerge one after another. In this broad coffee track, there are too many competitive variables in the unstereotyped competition pattern. Starbucks, the industry leader that was once popular all over the country, is no longer the best choice for cafes, and old brands such as Starbucks are gradually fading out of the list of cafes chosen by young people. It has been replaced by more new coffee brands. Last. As we all know, the trillion market is equivalent to the battlefield, and there is no permanent winner on the cruel coffee racetrack. Today, coffee brands are blooming everywhere, how to build their own moat is worthy of every coffee brand to ponder. * Photo Source: for more information about coffee beans on the Internet, please follow the coffee workshop (Wechat official account cafe_style) for professional coffee knowledge exchange. Please add Wechat account kaixinguoguo0925.