The 16th SCAJ Conference will be held in Tokyo on November 17th! The industry's first barista ambassador is a male artist?
On November 1st, the Japan Fine Coffee Association (SCAJ) announced the industry's first "SCAJ Coffee Meister Ambassador-TETSUYA (Tetsuya Tuda). When the code clerk wondered who all the qualified people authorized by SCAJ for the first time to represent Japanese boutique coffee were, Google found that it was not a hidden coffee boss. Takeshi Tuda is also an artist!
Have you been shocked in front of the screen? First of all, let's give you a brief introduction to Tuda Tetsuchi's basic information. Takeshi Tuda, 40, also began to learn dance at the age of 19 and formed a private dance group "POLY-3" in 2002. In 2007, as a member of the new generation of "J Soul Brothers" and started activities. He joined the EXILE team in March 2009 and became a member of "THE SECOND from EXILE" in July 2012 and worked in parallel as a member of EXILE. After that, he has successively participated in the recording of TV dramas, stage plays, radio and other multimedia activities, and is currently a popular artist in Japan.
From this point of view, Takeshi Tuda's life has nothing to do with coffee. But in fact, Tuda had already obtained the SCAJ Coffee Meister qualification certificate as early as 2013. According to Takeshi Tuda himself, when he is an artist, he often gives EXILE members and on-site staff their own cooking fees as condolences. Although he only came into contact with coffee out of interest at first, he learned the charm of coffee from the process of brewing coffee, and when he got the "Coffee Meister" qualification, he began to try to expand the possibilities of coffee.
In 2015, Tuda also founded the AMAZING COFFEE brand. It opened a brick-and-mortar store in Tokyo's Nakamohei in 2016 with the concept of hospitality, and now has five stores, including TOKYO NAKAMEGURO and OSAKA SOUTH SIDE. With the expansion of qualification recognition, Takeshi Tuda also widely introduced the charm of fine coffee to the public, making continuous efforts for the spread and development of Japanese coffee culture. It is precisely because of Tuda's love of coffee and his attempts in many aspects that he has been highly appraised by the Japanese coffee industry, so SCAJ awarded the title of the industry's first qualified "SCAJ barista" coffee ambassador who can represent about 5700 qualified baristas in Japan.
Takeshi Tuda himself also left a message on Twitter. I am honored to be the first "SCAJ Coffee Meister Ambassador" certified by the Japan Fine Coffee Association. And made a commitment in order to be qualified for the title of Ambassador Coffee Meister, in the future will be more serious in-depth study of coffee, and strive to let more people understand the charm of coffee!
As the ambassador of SCAJ Coffee Master, Takeshi Tuda can't just talk about it. In the future, he will complete the tasks assigned by the Fine Coffee Association of Japan:
(1) to promote and enlighten Japanese boutique coffee to expand consumers' awareness of boutique coffee (2) to raise awareness of SCAJ and SCAJ qualifications as "SCAJ coffee masters".
(3) hold public relations activities, competitions, lectures and seminars to participate in SCAJ exhibitions.
(4) report the "communication information" released by SCAJ.
(5) participate in other public relations activities related to SCAJ activities
Netizens have different comments on the incident. Some netizens think that Tuda Zhe is not qualified for the job, as an artist should focus on his own work. On the 20th anniversary of his debut, Tuda also has to carry out activities in various fields in addition to artist activities, which may lead to the lack of skills. However, some netizens believe that Tuda, as a public figure, can develop his hobbies while completing his work as an artist, and help Japanese boutique coffee spread the culture, which is a commendable thing. What do you think of this in front of the screen?
It is known that the Japanese Fine Coffee Association officially said that the inauguration ceremony will be held on November 18 at the Tokyo International Exhibition Center. The 16th SCAJ World Specialty Coffee Conference and Exhibition will be one of the largest boutique coffee conferences in Asia, and coffee-related people from all over the world will gather together. At that time, interested friends can watch the online live broadcast of the "SCAJ Coffee Meister Ambassador" inauguration ceremony.
Photo source: Internet, SCAJ official website
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