Why are there more and more coffee shops? how many are there in Shanghai? Coffee shop surge coffee machine "hot mom" out of stock
The bright "money" scene of the coffee industry seems to smell like money all over.
According to the Interface News, due to the epidemic and the rapid development of the coffee industry, the number of coffee shops has increased so much that coffee machines are not enough.
Speaking of the entire coffee industry, from the consumer's point of view, perhaps the most intuitive feeling is that cafes can be seen everywhere. These days, a piece of news that Shanghai has the largest number of cafes in the world has become a hot search and attracted everyone's attention.
CCTV News reported that Shanghai currently has 6913 cafes, far more than New York, London and Tokyo, and is the city with the largest number of cafes in the world. On Sept. 20, Starbucks, the world's largest coffee chain, said on its official Weibo that Shanghai has welcomed its 900th coffee shop. In addition to the rapid opening of stores by industry giants like Starbucks, new coffee brands have also quickly entered the store-opening craze in recent years. Manner Coffee, a new coffee brand with the strategy of "low price + expanding stores", announced the opening of 50 new coffee stores on its official account on June 14 this year, including more than 40 in Shanghai alone.
Boy, 50 + new coffee shops have been opened in one breath, and there is no one at the speed of expanding the store. Because no one wants to miss the good time of the "Great Leap forward", all kinds of new players have sprung up to open stores crazily, and the pace of opening stores is also getting faster and faster. the number of cafes is increasing year by year, so that online posts such as "more and more cafes, is there enough for young people?" "such a report. There is also a report in Interface News that coffee shops are growing so fast that they are now facing a shortage of coffee machines. Several coffee machine agents said: at present, all models of Italian coffee machine brand "Hot Mom" La Marzocco are very scarce and are basically out of stock. At the same time, due to epidemic factors and the development of the industry, the delivery cycle of imported coffee machines has been extended, and some ordinary commercial coffee machines have also been out of stock. However, for coffee machine merchants, the surging coffee market demand has significantly increased coffee machines, but also brought them a better market. Due to the shortage of overseas coffee machines, the development of domestic coffee machines has also ushered in new sales opportunities. At the same time, China imported more than 60,000 tons of coffee beans in the first half of this year, which also doubled the revenue of coffee suppliers. According to Tech Planet, "A coffee supplier said that he had won the cooperation of more than a dozen famous international and domestic brands in 2020, and the revenue earned this year has increased fivefold. In addition, a coffee bean manufacturer produced a batch of beans in April this year, but sold out in early May, which is defined as an unprecedented speed." As can be seen above, with the popularity and innovation of coffee culture, coffee is no longer a simple refreshing tool, and coffee is gradually becoming a daily drink for the general public. According to the London International Coffee Organization, compared with the global average growth rate of 2%, China's coffee consumption is growing at an astonishing rate of 15% a year, and the size of China's coffee market is expected to reach 1 trillion yuan by 2025. Finally, back to the beginning: the bright "money" scene of the coffee industry seems to give off the smell of money all over. Although the Chinese coffee market exudes the smell of money, it is not easy to make money in the trillion-level coffee market. Because the coffee market is becoming more crowded means more and more competition. * Photo Source: for more information about coffee beans on the Internet, please follow the coffee workshop (Wechat official account cafe_style) for professional coffee knowledge exchange. Please add Wechat account kaixinguoguo0925.
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