What brand is Guangming and why does it open a coffee shop? Development trend of coffee market industry what are the coffee brands that cross the border?

The coffee industry has never been short of new "spoilers"-the coffee market is about to usher in new players.

Guangming will open its first coffee shop opposite Dayue City on Xizang North Road in mid-late March next year, thepaper.cn reported.

In the fourth Expo, Shanghai time-honored brand Guangming Group launched two special coffees, "Yizhi Mei Ice Coffee" and "Linden Honey Cinnamon Latte", in the form of a mini coffee shop.

According to thepaper.cn, "Yizhi Mei Iced Coffee" combines Guangming Milk with the previous online celebrity product "A Waxberry" popsicle, while another "Linden Honey Cinnamon Latte" combines the brand's Guanshengyuan honey.

Do you still remember cross-border madman Sinopec?

Why is it a cross-border demon?

Sinopec entered the coffee industry in September 2019.

Sinopec opened a coffee shop in its EasyJet convenience store, which is called Easco Coffee, and launched three new series of products: these three new coffee products are named after the gasoline number, they are 9 coffee (black-and-white coffee), 9 coffee (fashion special drink) and 9 coffee (boutique series), so that everyone can refuel while coffee.

In December 2020, Sinopec easyJet announced the establishment of a joint venture with Internet coffee brand Lian Coffee, which focuses on the coffee business of convenience stores at gas stations.

At that time, Sinopec's firm attitude towards coffee caused quite a stir in the industry circle.

But it doesn't seem like a big deal right now.

After all, in the active coffee market, there are not two brands that want to "dominate" the coffee market.

For example:

Beijing Tongrentang Cross-border Cafe

First trip to 24Home Hotel 24 Cross-border Cafe

Uniqlo Cross-border Cafe

Temple cross-border cafe

Police station cross-border coffee

Zhihu cross-border coffee

High-end makeup collection shop cross-border coffee

Of course, in addition to that, there are more magical boundaries than this.

It will come as no surprise if there are any strange crossroads in the future.

On October 29, the news that a box horse cut into the coffee track to open a coffee shop alarmed the entire coffee industry, and many people in the industry began to guess the intention of the box horse layout of coffee.

Ma Xiansheng said he would add a coffee stall inside a store in Kunming, and will launch three major series of coffee, including Pu'er Menglian SOE bean series, Yunnan Italian blending series and classic series.

Although the box horse does not explain the intention of laying out the coffee, it is not difficult to guess that the box horse has its eye on the dividend of the coffee market and wants to look for new opportunities in the new track outside the traditional industry. and the coffee stall attached to the Xiansheng store with a mature system may be able to create a new consumption scene for the box horse and let it find new opportunities. But it is not easy to make a cup of good coffee that everyone can afford and drink in the increasingly crowded coffee market.

Up to now, the "box horse coffee" is still in the local testing stage, whether the box horse can make a good cup of coffee to "retain" coffee consumers, we'd better wait and see.

Last.

There are a lot of entrants in the coffee market. Today's coffee market is no longer a dominant situation, but has become more diversified. In front of Starbucks, Lucky, Costa and other coffee brands, there are new "coffee forces" to seize the market, especially in the past two years, China's coffee market has attracted many giants from different fields to join the new battlefield of coffee. Who can take the opportunity to take off in this "battle for battle"?

* Image source: Internet

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