Blue bottle the world's first coffee roaster in Oakland is about to close! The iconic store of Legend Blue bottle will disappear.

Have you ever heard of blue bottle coffee?

This is the blue bottle of coffee.

From a coffee truck to a $700 million coffee giant, Blue bottle can be called a legend in the coffee industry. With the advent of the third wave of boutique coffee, coffee is regarded as a handmade food similar to wine and craft beer, rather than a commodity, so the value of coffee has been raised, and more and more people are willing to spend money on coffee.

Riding on this momentum, in the early 2000s, a disgruntled freelance musician and coffee maniac, tired of extremely commercial coffee companies and old over-roasted beans, said, "at that time, there was no place in San Francisco to buy a bag of coffee with a baking date on the back." so he decided to open a coffee roaster for those who were eager to taste fresh coffee. And this innovator is the founder of the famous Blue Bottle Coffee-James Freeman, and the starting point of Blue bottle Coffee is in Oakland, California.

The humble coffee stalls at the old Oakland Farmers' Market were the beginning of blue bottle coffee. Quality, tuyere, story and innovation are all the reasons why Blue bottle has evolved into an international coffee chain brand, while the original coffee stall has gradually developed into a huge coffee factory and quickly expanded to other parts of the country. As of June 2021, Blue bottle has developed nearly 100 stores around the world.

But just today, according to the San Francisco Chronicle: blue bottle's original Oakland store is about to close! The coffee factory at 300 Webster Street near Jack London Square in Oakland is one of the hallmarks of blue bottle coffee. The factory, built in 1923, is a carefully restored brick warehouse opposite the train track in Port Oakland, according to Blue bottle's official website. Over the years, the building also hosts Blue Bottle's headquarters and bakery.

Blue bottle CEO Karl Strovink said in a statement to the San Francisco Chronicle: "We are very grateful to our cafe regulars and Jack London Square community for their support in this place over the years. "

In fact, as early as 2019, Blue bottle Coffee was expected to leave Oakland Coffee and transfer its roasting business to a factory in Sacramento, instead moving its office business to Oakland. Blue Bottle's Webster Street location has been rented on a monthly basis since 2019, and landlords are looking for new tenants to take over the space. Strovink told the San Francisco Chronicle that a new tenant had agreed to rent the space, but he did not say who it was, but encouraged customers to visit Old Oakland Cafe, which is half a mile from the store, to buy coffee. As a result of the epidemic, almost all Blue bottle stores provide takeout services.

At present, the exact closing date of 300 Blue bottle Webster Street is not clear. Interested friends can follow the announcement about the arrival of new tenants in the area. Blue bottle is recognized as the pioneer of the "third wave" of coffee. Compete with coffee giants such as Starbucks and Peet's by using a more regional approach. The purchase of higher-quality organic coffee beans directly from the farm takes advantage of consumer demand for high-quality coffee, making more and more people willing to pay for higher-quality coffee. But even if it is such a legend, it is not always plain sailing in the face of the increasingly fierce coffee market, and Blue bottle is still experiencing the trouble of growing up.

Photo source: Internet, Blue bottle official website

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