Fudan Medical College case card milk tea where is the innovation of milk tea? Is the case card milk tea delicious and expensive? where can I buy it?

Four days ago, we reported a "Fudan Medical College selling milk tea" news, and in recent days, this Fudan Medical College "case card milk tea" still continues to be popular on the Internet and has also gained a lot of attention.

So far, the topic has generated 47.589 million views and 8931 discussions on Weibo.

Let's first review what this cup of milk tea looks like.

It is understood that this milk tea is made by a shop on the second floor of Fenglin Campus of Fudan University in Shanghai. The shop provides a variety of flavors of milk tea, including milk tea, lactic acid bacteria and fruit tea, etc. The price ranges from 10 yuan to 20 yuan.

According to a lot of friends after the taste said: this milk tea taste and ordinary milk tea is not much different, but overall taste is light, very "health", at present this milk tea only Fudan University students with student ID can buy. According to the 021 video report, the designer of this special milk tea said: To make it become the medical school's own online red model, so in the cup packaging design and the market common milk tea packaging.

The outer packaging style of milk tea is very similar to the prescription form and medical record card issued by the doctor. For example, the words "good medicine for internal use" and "wonderful hand rejuvenation" are printed. The usage and dosage are also detailed with information such as "once_cup, once_times a day, if necessary, additional_times". Many netizens see these information and call out: too delicious hahaha.

In addition, on the straw of milk tea, the designer also designed Fudan Shangyi-related addresses and road signs, such as Medical College Road, Fenglin Road, Tongsheng West Road, etc. According to the designer, the road sign is to have a direct connection with the Medical College, so the Medical College Road is restored according to the ratio of 1:1.

Looking at this, do you feel that the words "internal administration" and "miraculous rejuvenation" are familiar!

In fact, these words have also appeared in the field of coffee.

We have also published an interesting article in the past. This "wonderful hand rejuvenation old Chinese medicine" cafe can take a cup of coffee a day "article, this cafe also launched a" internal "drink, the difference is this shop launched" coffee."

As shown in the coffee package in the picture above, the coffee cup cover provided by the cafe called Therapist Coffee Cure can also see the obvious words "internal administration", and the cup package also has detailed instructions on "active ingredients" and "usage and dosage".

For example, the detailed description of "usage and dosage" is: "1 cup at a time, 1 time a day, if necessary, 1 cup can be added" and other information, but also has an icon of "wonderful hand rejuvenation" and "medicine to cure disease", giving people the feeling that it is the same as a prescription prescribed by a hospital, which looks creative and impressive.

It is understood that this cafe opened in a private hospital, is a "herbal shop" as the theme of the cafe.

In order to create the atmosphere of "traditional Chinese medicine shop", the owner also specially decorated the coffee bar into the form of "inquiry desk" and "medicine cabinet", and placed a very conspicuous "medicine cabinet"(mainly used for storing coffee) in front of the door. Even the daily barista's dress is also a white coat. Netizens describe the barista as a doctor when making coffee.

In addition, the store's "over-the-counter drugs" can also be purchased according to consumers 'own preferences, while "prescription drugs" need to be purchased after the "prescription" issued by the barista. However, the shop has changed its style on the cup cover.

According to the latest comments from the public comment netizens, the coffee shop cup cover seems to have been replaced with a red cup cover, and the words on the cup cover have also been changed to the words "coffee cures everything."

In fact, whether it is milk tea or coffee, the novel design brings consumers more of a sense of freshness, the type of unique design packaging mentioned above is really eye-catching, so it can also quickly become popular.

Generally, the reasons why the products with novel design sense on the market can become popular are nothing more than those mentioned before: the design is more creative and attractive, with a sense of substitution and ceremony, but we think that creative design is important, but not only as a drink category, but also the quality of the product is very important. The creative design without good product quality can only be very popular for a while, and it will disappear quickly after being hot. Only by doing a good job of product quality can we go further.

* Photo source: Network More coffee bean information, please pay attention to coffee workshop (Weixin Official Accounts cafe_style) Professional coffee knowledge exchange, please add micro signal kaixinguoguo0925