Luckin Coffee founder Lu Zhengyao's new project Qixiaofan opened for three months and changed its name to Qiba Yu.

Luckin Coffee, once listed on the NASDAQ Stock Exchange in the United States, has become the Chinese version of Starbucks, and its founder Lu Zhengyao has become popular again. Similarly, after Luckin Coffee was exposed about financial fraud, Rui Xing and Lu Zhengyao became popular again.

Shortly after the founder of Luckin Coffee began preparing to open a noodle restaurant in April, he was enforced by the court in June and received a "consumption restriction order" in July. It can be said that after Lucky faked it, Lu Zhengyao's path was not so smooth.

However, Qixiaofeng, a new brand founded by Lu Zhengyao, was officially launched on August 8 this year. The workshop reported on Aug. 10 that Lu Zhengyao's funny noodles had already opened stores in Chongqing and Beijing, where there were 11 kinds of noodles, 9 kinds of gravy and 6 kinds of ice powder.

After a number of media visits on the spot, it is concluded that the interesting noodles are similar to Lucky. First, the decoration style of the first store is quite similar to that of Lucky, and then the same form of orders issued by WeChat Mini Programs is used to issue orders.

Rapid store expansion, savage expansion, increased category is the lucky style of play, and this style of play also followed the landing Zhengyao brought to the fun noodles.

On Sept. 18, Tech Planet reported that Xiaofeng, a restaurant brand owned by Lucky founder Lu Zhengyao, is looking for a round of financing. According to informed sources, this round of financing interest small face valuation of 1 billion yuan, is expected to raise 100 million yuan. At that time, Meituan's data showed that 25 stores had opened and 81 stores were not open.

A person close to Lu Zhengyao said that because of limited funds, every store is required to make a profit, but it is basically unrealistic. As consumers, they are looking forward to the kind of "price butcher" of Lucky, but there is not much discount on the price of noodles.

According to an exclusive report on Tech Planet on November 6, Qixiaofeng changed its name to "Qiba Yu" on November 5, less than three months after its official operation. According to Mini Program, there are 13 stores open across the country and 14 stores are closed. Some of the 14 stores opened briefly, such as those in Xi'an, and then closed for some reason.

Funny noodles have also failed to replicate the speed at which Lucky opened the market in the past three months, and the expansion plans of the second batch of cities were suspended in early September. The number of stores is not expanding as fast as expected, but the category of goods sold in the store also increases with the renaming of the brand, with Bayu hot pot series, Fudu snacks and other new products added to the menu.

As the last battle of Lucky founder Lu Zhengyao's start-up business, Xi Xiaofeng "closed" three months after opening the business, and the financing road did not go smoothly.

Lu Zhengyao's "lucky" restaurant industry seems to be a difficult goal to achieve. In the original financial fraud and delisting of Ruixing, many investors were still afraid of him, even if Lu Zhengyao used the original style of "fast but unbreakable" Rui Xing, so as to create a face-to-face "Lucky" company, which seemed impossible.

Photo Source: Internet

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