What are Fujiwara's co-names? 2021 Fujiwara Hiroshi and Starbucks latest joint product good-looking expensive
Designer and musician Hiroshi Fujiwara is going to work with Starbucks again!
On the 15th, Hiroshi Fujiwara posted a picture with Starbucks logo on INS, and many netizens speculated that Fragment was going to co-sign with Starbucks again!
From the pictures released by Hiroshi Fujiwara on INS, the new joint product still has a double lightning pattern and Starbucks logo. In addition to the cup with lightning stamp, it seems that there will also be other items printed with "Lightning + Starbucks English Logo". The picture looks like woolen goods, and some netizens also said: this is very Fujiwara Hiroshi!
However, Starbucks has not yet responded to the news.
In fact, Hiroshi Fujiwara has been a very popular partner of Starbucks for a long time.
As early as 2011, Hiroshi Fujiwara, known as the "Chaojie veteran", was invited to open a limited coffee shop "B-Side Starbucks" for Starbucks, which is located in Tokyo.
At that time, the design of the concept store was inspired by the B side of the city's busy life, and the store design, outdoor layout and limited surrounding goods were all in the hands of Hiroshi Fujiwara, so the coffee shop became a local trend gathering place for a while.
Over the next few years, Hiroshi Fujiwara also co-signed with Starbucks several times.
In 2013, Hiroshi Fujiwara and Starbucks jointly launched the "leopard print series" cups.
It looks like 👇.
In 2014, Fujiwara and Starbucks jointly launched a series of fresh summer flowers, and in 2018, Fujiwara and Starbucks jointly launched a series of Fire-King cups.
In 2019, Hiroshi Fujiwara and Starbucks jointly launched a limited combination of plastic ice cups and instant coffee in Japan, as well as hot paper cups and instant coffee.
Of course, the Hiroshi Fujiwara series, like Starbucks' popular designers, sold out as soon as it went on sale.
In 2020, Starbucks of Japan also designed a new store directly with Hiroshi Fujiwara in Shibuya.
The store, located in Tokyo's Shibuya Miyagi Park, is known as the most fashionable Starbucks store. The store takes the "thirst quenching gas station" as the core of the design concept, and its decoration is mainly in simple black and white. As one of the works of fashion godfather Hiroshi Fujiwara, the store is still filled with all kinds of Fragment design logos, such as chairs with the classic "Lightning" Logo.
In addition, there are Starbucks classic insulation cups, glasses and so on.
Earlier, Starbucks held hands with Hiroshi Fujiwara, a veteran of the tide world, not only broke the boundary between traditional coffee and tide cards, but also brought just the right surprises for fans, so he got a big wave of traffic. I wonder if this wave of new joint products is more in line with the trend impression in the minds of young consumers and buy it.
According to the pictures exposed by Hiroshi Fujiwara and the Supreme intelligence network, the launch of the new joint product is expected to be launched in the near future. As for the detailed launch plan, we'd better wait quietly for the official news.
* Photo Source: more content on the Internet. Welcome to follow the official account of Coffee Workshop.
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