2D Cafe is very popular all over the world! BMW and Fendi compete to cooperate with Uniqlo and its new series of products

Uniqlo opened its first cafe in tokyo, japan, in september. Perhaps it was because of the huge market to be developed for coffee track, and two months later, it launched a series of products in cooperation with Joshua Vides, the manager of the 2D style cafe.

On November 16, Joshua Vides posted a black T-shirt logo on his Instagram account, which directly predicted the joint news with Uniqlo UT series in advance. In addition, the Disney logo at the bottom is a big egg, which makes the majority of netizens guess what kind of sparks will collide between the three giants.

If you've seen MATTE BLACK COFFEE by Joshua Vides, you'll be amazed at its unique spatial design. When everyone is pursuing the realistic style of 3D and 4D, Joshua Vides goes the opposite way, boldly applying the method of outlining objects in black and white lines in American comics to space design, so that consumers instantly fall into his fantasy space. MATTE BLACK COFFEE has also been nicknamed "the entrance to the surreal cartoon world of Los Angeles" by netizens. This child-friendly cafe design and quickly set off a wave of 2D pop-up shops around the world.

MATTE BLACK COFFEE is a unique experience for many because it is a new concept created by Joshua Vides and many artists.

Daily coffee reports that the long, narrow cafe covers about 1,000 square feet, with large white areas contrasting with thick black lines at the borders that appear to have been hand-drawn by an illustrator. And through matte black coffee's official ins account can also be inferred, in addition to pushing the door into the space, there should be a hole behind it.

The formation of illustrator style is closely related to Joshua Vides 'growing up experience. It is understood that Joshua Vides has been obsessed with clothing and street graffiti since childhood. In 2009 he launched his first project, called CLSC. In 2018, Joshua Vides launched his latest concept, Reality to Idea, and began to present his views on contemporary art through black and white media.

It's not just Uniqlo that wants to create new products with Joshua Vides 'distinctive style. Fashion brands such as Fendi, Nike and New Balance have been working with them earlier. It is precisely because of his highly recognizable creation that BMW and Xbox have recently invited him to create more classics with unique strokes.

These joint cooperation are fully displayed in MATTE BLACK COFFEE stores, joint BMW coffee cup covers, coffee packaging cans, etc., even NB joint shoes are also pre-sold in coffee shop stores.

Just before the deadline, Uniqlo officials also announced the exclusive UT collection of clothing-hand-painted black and white works featuring Mickey Mouse and his friends. The series, divided into adult and children's models, will be sold online on November 22, with some products available online in offline stores. Continuing the previous practice, the joint venture also implies various small details, such as the joint venture with Uniqlo, which also includes two monochrome Mickey plates. I wonder if Joshua Vides and Uniqlo will intersect in the coffee field in the future.

While Vides 'reputation in art and design is well established, Matte Black remains a newcomer to the coffee world. Malone, one of the founders, said that due to unpredictable market conditions such as the epidemic, the company would use its strength to win consumers 'favor and figure out the sales model of the coffee market in the next few days. When you have a better understanding of consumer needs, you will jump out of the original framework and explore new and more interesting areas. But for now, it will focus on the company's core products and not take risks of expansion.

Photo credit: MATTE BLACK COFFEE official ins

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