A milk tea shop in Shenzhen responded to the purchase price of 1000 yuan for a cup of beverage. It took 3 hours for Xi tea to acquire Yesuishan.

Winter is coming, what warms your heart more than a cup of hot and fragrant milk tea? When it comes to milk tea, high-end Naixue, Xi tea, the unit price of a cup of drink can go to about 30 or 40 yuan. When it comes to a little bit in the middle, ten or twenty yuan for a cup of drink is reasonable. And as the main force of the low-end market, Honey Snow Ice City can be done within 10 yuan. Some of the drinks in milk tea shops mentioned above seem to be affordable by wallets.

And on today's popular search on Weibo, there is such a hot search:

# Milk tea shop responded to 1000 yuan for a drink #

When I first saw this hot search, I immediately felt that the thickness of the wallet limited my imagination.

In fact, the coffee workshop reported on this 1000 yuan drink as early as August 28. At that time, it was a hot summer, refreshing fruit juice became a popular style in many milk tea shops, and minority fruits became the object of public pursuit. The oil orange of Nai Xue tea in the front and the yellow peel that likes tea at the back. The milk tea shop in Shenzhen, called Yesuishan, unexpectedly moved out another lesser-known minority fruit-olive.

You may wonder that even a glass of olive juice should not sell for 1000 yuan. After all, olives in supermarkets can be bought for more than ten yuan. Are the olives in this cup of olive juice made of gold? In fact, according to reports, the raw material of this olive juice of Ye Suishan Town Dian Baobao is the king of olives in Chaoshan area of Guangdong Province-gold and jade triple twisted olives.

According to Baidu Encyclopedia's introduction of gold and jade three-twist olives, on December 10, 2008, the former AQSIQ approved the implementation of geographical indication product protection for "gold and jade three-twist olives". This variety of olive is a rare variety with crisp meat, rich olive and unique shape and color.

In September 2008, Yangcheng Evening News reported that the olive variety had successfully passed the review of the National Geographic indication Product Protection expert Group, saying that at an auction in Shantou in 2005, a 14-gram olive "Fruit King" sold for 86000 yuan, which can be said to be expensive.

And the cost behind such an expensive bottle of olive juice is also high. The workshop mentioned in the last article that the market price of this kind of olives in August was about 800 yuan per jin, and the olives selected by the brand were old. However, there are only more than 2,000 trees in the country that are more than 100 years old, of which four are more than 500 years old, which can be described as species scarcity.

The staff in the hot search video also mentioned that the product can not be produced until three hours after ordering, the production process is rigorous and high standard, using fresh fruit to make it, guaranteed not to add any canned fruit, NFC juice or any fruit flavor. The eight processes took nearly three hours to turn the fruit on the tree into fruit juice in the hands of consumers.

As for the # milk tea shop's response to 1000 yuan for a drink, many netizens can see from the comments that they understand. After all, the cost is there, but some netizens think that such pricing is a gimmick and can not be ruled out as a commercial hype.

According to the data, Shenzhen Haolin Catering Co., Ltd., an affiliated company of "Yezuishan", was established in September 2017 with a registered capital of about 345500 yuan and the legal representative is Liang Jinlin. It is worth mentioning that on November 11, Xi Cha (Shenzhen) Enterprise Management Co., Ltd. invested in the company with a shareholding of 60%, making it the largest shareholder of "Yezuishan".

Today, Yesuishan has more than 30 stores, with an average monthly sales of more than 14000 cups, three of which have monthly sales of 3 million yuan.

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