Starbucks joins hands with Bridge+ to open China's first shared office space coffee shop
On November 24, Starbucks China announced the official opening of the first "shared space concept store" in the mainland. Unlike the previous Starbucks decoration style, this concept store shows "incisively and vividly" the "third space" concept that Starbucks has adhered to for many years.
"shared Space concept Store" by Cade Group's flexible space and business community platform Bridge+ and Starbucks, located in the lobby on the first floor of the Raffles Plaza office building in Shanghai, creates a new type of multi-functional space for workers, extends shared office elements, and further strengthens the combination with coffee culture. According to Mr. Chen Yongming, CEO of Business Management of Cade Investment (China), "the Bridge+ GO lightweight shared meeting space launched by this Bridge+ and Starbucks is an attempt to carry out in-depth exploration, product optimization and experience upgrading based on the user group of common services."
Different from the previous Starbucks store decoration style, in addition to a relaxing sofa area and a short stay leisure area, the concept store has added an independent negotiation room, providing a private conference room for negotiators. it also provides an independent gathering space for coffee lovers. At the same time also set up a semi-open single office area, in order to busy office workers close to home work, relaxed and pleasant work environment.
There are three four-person negotiation rooms and one eight-person negotiation room in the store. Each negotiation room has an independent lighting and ventilation system, which can separately adjust the brightness and indoor temperature, while the separate deck is laid with soundproof cotton, which reduces the external noise while increasing the privacy of the space. Starbucks store designers have also added decorations that represent the flavor of coffee to the negotiation room, mostly plants, to ease the sense of pressure brought by the confined space.
Of course, these exclusive negotiation rooms are charged. If the small negotiation room is 50 yuan per hour, users can book the negotiation room on APP in advance or go directly to the store to scan the code. After the reservation is successful, the order can be booked through Starbucks APP, or the order can be scanned in the conference room. The barista will provide coffee and meal services to customers in the conference room.
On the other hand, the semi-open single office area is free, which is set up by the window, and the open field of vision means that customers will not feel depressed when they sit in the space. Hooks are set up under the desk in the area to facilitate customers to hang and pick up their bags / clothes; charging plugs are arranged at the corner of the desktop and wall; there are reading lights on the desk, and users can adjust the reading brightness that suits them. Most of the sofa leisure areas and short rest areas are equipped with sockets, and the long table positions are also equipped with reading lights, providing more personalized experiences for different customers.
Starbucks has always stressed the "third space", in the hope that every customer can get a respite in the busy life. Whether it is the light moving line, layout or space design, it is to provide consumers with a relaxed and pleasant, soothing spirit of the social space. This time, we will work together to fully consider the needs of mobile office workers, so that customers can enjoy the unique coffee atmosphere of Starbucks and at the same time a more comfortable and personalized office meeting environment. * Photo Source: Starbucks China
FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
The address of the first store of Blue bottle Coffee in Shanghai, China has been exposed! Blue bottle coffee to enter the Chinese coffee market the first store will open!
Blue bottle coffee has always attracted much attention in China. Blue bottle coffee Japanese stores in 2015, blue bottle coffee entered the Asian market for the first time, the first stop is Tokyo, Japan. In fact, Blue bottle Coffee should have planned to enter the Chinese market. From 2013 to 2017, Blue bottle Coffee applied for several trademarks in different periods.
- Next
Syrian-style cafes have been condemned by foreign media reports for becoming a popular destination for online celebrities.
With the popular trend, a minimalist style has become popular in decoration in recent years. From "detached extremely simple style" to "industrial style with strong metal texture" to "overbearing president-like black mamba", all reflect people's ultimate pursuit of "retro sense", "simple sense" and "advanced sense". Recently, it has begun to develop slowly.
Related
- What is the grinding degree used for coffee beans with different roasting degrees? Recommended grinding degree of hand-brewed coffee!
- Why do people say that the fat in espresso coffee is a scam? What is the Crema of espresso?
- What do coffee's flat beans, round beans, hard beans, and soft beans mean? Flavor characteristics of Panama's highest grade coffee
- It's all milk coffee. What's the difference between the ratio of milk foam parameters in Australian and white latte cappuccino?
- How to choose a grind filter paper for hand-brewed coffee? Flavor characteristics of brewed coffee in V60Kono filter cup
- Hand-brewed coffee clogging solution! How to sift single coffee with high density and fine powder?
- What coffee beans and milk are the best to make lattes? Ratio of latte espresso to milk
- What is the difference between the gold label/bidding/red label/green label/Chaka coffee flavor characteristics of Guixia Village Estate?
- What is the ratio of concentrated water to ice in American coffee? What beans are used to make Italian American coffee?
- Share the steps and methods of making cappuccino gold rings! What is the difference between a latte and a cappuccino?