The address of the first store of Blue bottle Coffee in Shanghai, China has been exposed! Blue bottle coffee to enter the Chinese coffee market the first store will open!
Blue bottle coffee has always attracted much attention in China.
Blue bottle Coffee in Japan
In 2015, Blue bottle Coffee entered the Asian market for the first time, with its first stop in Tokyo, Japan. In fact, Blue bottle Coffee should have planned to enter the Chinese market. From 2013 to 2017, Blue bottle Coffee applied for a number of trademarks at different times, including roasted coffee beans and cafe services, coffee shops, online retail stores, vending machine rentals, etc.
Blue bottle coffee shop in Hong Kong
In August 2019, Blue bottle Coffee announced its landing in Hong Kong, China. Since then, blue bottle coffee fans in mainland China have been waiting eagerly for the news of the opening of blue bottle coffee in mainland China. After many false news about the opening of Blue bottle Coffee in mainland China, perhaps this time it is no longer just a rumor.
In March this year, Blue bottle Coffee updated a recruitment message for a senior product manager on LinkedIn LinkedIn, indicating that the recruiter will join the start-up phase of Blue bottle China and will have the opportunity to participate in the planning and implementation of all products (including, but not limited to, beverages, commodities, food and CPG). The position will be located in Shanghai, China and report to the General Manager of Greater China.
However, there have been different opinions on the location of Blue bottle in the mainland. Taiguri, Qiantan? Xingye Taiguhui? These are just guesses. According to the enterprise investigation, on November 5, 2021, Blue bottle Coffee (China) Co., Ltd. officially registered the Blue bottle Coffee (China) Co., Ltd. Shanghai Chang'an Road Branch, which is located at 908 Chang'an Road, Jing'an District, Shanghai.
At present, the relevant photos of the first shop in the mainland of Blue bottle Coffee can also be seen on various platforms on the Internet. It is reported that the interior of the store is under low-key renovation.
Through the released photos, we can see that the decoration style of the store tends to the retro historical style of the blue bottle.
When it comes to why the blue bottle coffee brand has been so successful, it may be time to review the history of the coffee brand. In the early 2000s, in Oakland, California, a freelance musician tired of commercial coffee decided to open a cafe for more people to taste fresh coffee. New things need the support of history, so founder James Freeman used a cafe in central Europe opened by historical hero Kolshitsky as the original blue bottle coffee.
Blue bottle coffee has always been known as the "apple of coffee", 48-hour coffee label, minimalist shops, menus, product design, do not provide Wi-Fi stubbornness, preference for the location of old factories, old warehouses, opera houses, art museums and other remote locations, making Blue bottle stand out in the third wave of coffee sweeping the United States, which also helped it become the darling of capital.
And the blue bottle coffee going to the Asian market also perfectly integrates the western culture with the eastern world. In terms of location, Blue bottle Coffee did not follow the trend of Asian markets to open cafes in downtown areas, but chose more remote and quiet areas with oriental characteristics. Mingled in the middle of the old oriental buildings, let history give the store new vitality, let people feel the collision between Chinese and Western cultures.
The location of the Shanghai store is also a small two-story building close to Suzhou and nearby, which is a good place to find peace in the chaos.
But Blue bottle Coffee is likely to face a battlefield that has never been fiercely competitive. At present, the internal system of boutique coffee head brands in the Chinese market has become increasingly mature, and local coffee brands such as Lucky, Manner and Seesaw are also accelerating the pace of expansion. The promotion of capital, the expansion of the market, the recognition of consumers and the efforts of the brand themselves are all important reasons for the infinite possibility of fine coffee in China. I wonder what kind of surprise the blue bottle of coffee will bring to Chinese coffee fans.
Let's sit down and wait for the opening!
Photo Source: Internet, Blue bottle Coffee ins
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