Fenbid and TPLUS tea flash store were complained by netizens: "is there really ibuprofen in milk tea?"

On Nov. 25, Fenbid's official Weibo posted a message with the hashtag "has Fenbi opened a milk tea shop?" Starting with the question of "Thank you _", what you should be most grateful for on the way to chasing dreams is to step through the challenge and pain step by step, turning the pain into a sweet self, and finally launched a joint milk tea pop-up shop with TPlus Tea House.

I believe that the majority of women should know Fenbid! He is the painkiller brand of China American SmithKline, whose series of products include capsules, chewable tablets and phenolic caffeine tablets, which are recognized by consumers as the most effective pain relieving products, and many women use them as an artifact to relieve pain during menstruation.

And in Fenbid's advertising campaign, it also opens a whole story from a female perspective. The video warmly "records" the growth experience of a little girl, goes through difficulties, and meets the pain for her dreams again and again. And this warm chicken soup-style confession seems to be the biggest selling point of Fenbid.

However, in the face of the unexpected cross-border of Fenbid, some netizens said it was "incomprehensible" and began a hot discussion. Some netizens think that although they understand that the volume of milk tea is serious and that any brand association is just a chicken soup-style joint name, the advertisement does not explicitly mention "no drug ingredients", so it will mislead consumers that it is mixed with Fenbid drugs. Some netizens also questioned whether Fenbid was involved in false propaganda if there was no ibuprofen in milk tea.

For the above netizens, ibuprofen posted a message under the dream linkage Weibo that "this Fenbid not boil sweet tea activity is jointly organized by Fenbid and TPLUS tea brands, the drink is provided by TPLUS tea house, and contains: Deep-Fried Glutinous Rice Cake Stuffed with Bean Paste, fresh milk, strawberry, does not contain any drug ingredients."

Although the joint milk tea ingredient has nothing to do with Fenbid, its packaging retains the classic Fenbid color matching, and the cups and cup covers of the related products are jointly customized.

It seems that the official explanation has been made clear, but netizens still do not buy it, believing that the drug brand co-naming itself is misleading, not to mention that the publicity video has been trying to strengthen the role of the brand from the physical and psychological changes of women. It can be seen that its intention is clear, accurately grasp a large number of female consumers of Fenbid and the loyal female mass base of milk tea. In the face of the publicity point of turning pain into sweetness, some netizens think that this is the brand-to-consumer PUA.

Of course, among the many cynicism, some consumers were moved by Fenbid's warm ads, thought the copy of the ads was meaningful, and said they would continue to support Fenbid.

The coffee workshop has also reported that drug brands have opened milk tea shops before, but the vast majority of traditional Chinese medicine brands make full use of their own advantages to add health-preserving ingredients to the production of milk tea. Such a cross-border is caused by netizens' preference, thinking that adding traditional Chinese medicine elements to new drinks can not only better spread the culture of traditional Chinese medicine, but also attract more young people.

Therefore, netizens believe that the reason for Fenbid's cross-border "outrageous" is the strong combination of two unrelated products.

It is understood that the Shanghai Mall Flash experience Store, jointly signed by Fenbid and TPLUS Tea, will deliver 365 cups of "non-boiled Sweet Tea" daily from November 25 to November 27, while the pop-up store will last until December 8.

Through the "passers-by photos", we can see that there will be warm huts, ins photo frames and other fixed-point sign-in places. I wonder if the one in front of the screen will sign in.

Photo Source: Weibo, Fenbid official Little Red Book