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How many fake tea faces are there? Chayan Yueser plagiarism tea face was invalidated! Netizens shouted "Li Ghost as Li Kui"!

Published: 2026-08-01 Author: World Gafei

Last Updated: 2026/08/01, Villains always tell first! This is not true. A few days ago, the coffee shop reported that it had lost the lawsuit on the grounds of trademark infringement, while the coffee shop had countersued the victory of the case. Recently, another Chayan Yueser came halfway. [Chayan Yueser] what kind of ghost is it?

Villains always tell first! This is not true. A few days ago, the coffee shop reported that it had lost the lawsuit on the grounds of trademark infringement, while the coffee shop had countersued the victory of the case. Recently, another Chayan Yueser came halfway.

[Chayan Yueser] what kind of ghost is it? According to the China Trademark Network of the Trademark Office of the State intellectual property Office, on June 8, 2018, Guo applied for the registration of the [Chayan Yueser] and figure trademarks, and announced the first trial in 2018 and the registration announcement in March 2019.

As for the development of the authentic [tea face], you can check it out by yourself in the coffee workshop.

[tea face] the trademark of [Chayan Yueser] is too similar to its own brand image, which is easy to cause confusion and misunderstanding among consumers that the quasi-test of [Chayan Yueser] has made an invalid declaration and submitted relevant evidence.

On March 11, 2021, the State intellectual property Office issued a document on the invalidation of the trademark of [Chayan Yueser and Pictures]. Through the heavenly eye survey, we can see the following three reasons:

The remarkable recognition of Chinese characters in [Chayan Yueser] and the figure is the same as the citation trademark call, and the text composition is similar. The prominent recognition figure of [Chayan Yueser] is similar to that of the citation trademark in terms of design elements and visual effects, which has formed an approximate logo.

Fruit juices; plant drinks; legumes; tea-flavored non-alcoholic beverages; bean juice; beverage making ingredients; beer; mineral water (beverages); non-alcoholic aperitif; milk tea (non-milk-based) "has a cross-indexed relationship with [tea-colored] goods and services, belonging to the same or similar goods.

At the same time, the evidence put forward by the third party shows that the series of trademarks are well-known in the "tea beverage" industry, and the trademarks and pictures have also been used for a long time. With a relatively stable market reputation and the formation of relevant public groups, it is considered that the registration of [Chayan Yueser] violates Article 30 of the Trademark Law of 2013.

You think it's over? No, it's not that simple. In April 2021, [Chayan Yueser] registrant Guo sued the State knowledge Bureau. It is considered that the brand is completely different from [Tea face] in terms of text composition, call, and overall appearance, and the goods approved for use are different in function, use, sales channel and sales place, and more importantly, Guo believes that after a long period of promotion and publicity, the brand also has a certain market awareness, so it will not cause consumer confusion and misunderstanding.

But recently, according to Tianyan inspection, the Beijing intellectual property Court made a final decision, according to the fruit rejected Guo's appeal.

Netizens shouted to this: "this is a typical extrajudicial maniac", plagiarizing and suing the State Bureau of knowledge producing areas, it is better to honestly do a good job in this time. Nowadays, the protection of intellectual property and trademark has become more and more popular. A trademark is very important to an enterprise. It is a sign that can separate the goods and services of an enterprise from those of other enterprises. Tea color as a new generation of landmark brand, famous at the same time plagiarism is also endless, before the "tea appearance" after the "tea Yan Yue se". The coffee workshop believes that protecting the legitimate rights and interests of trademark owners and giving full play to the local brand effect play a very important role in the healthy development of tea in China.

Photo Source: Internet

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