Xi Tea launched Coconut Chicken Pot?! The reason why Xicha is so successful is that it is "unprofessional".

The style of tea painting is really more and more floating! From "self-abiding" continuous research and development of new tea drinks, to the beginning of joint cooperation with cross-border brands, and then to the combination of special cuisine and tea drinks in various cities. The brain of tea-loving is really amazing! To quote a netizen: "the more outrageous I like tea, the more I want to try."

Recently, Xi Cha has launched a limited edition in different cities in one breath, and this limited version is not just for drinks! Combined with "the taste in people's memory", the representative food and tea in each city are gathered together, and the tea-like coconut chicken, rice noodle roll and lasagna are launched. As soon as the product was launched, netizens shouted: Xi Tea really knows how to get to the point.

The Shenzhen area launched "Coconut Chicken Pot" ~ the bottom of the coconut milk pot with sand ginger flavor is paired with bamboo shoot, pearl horseshoe, and intimate with small green tangerine and fresh chili, which is almost a combination of coconut chicken and soul dipping.

Guangzhou area launched a "good coconut coconut sausage powder cake" ~ Coconut frozen skin rolled with coconut Simmons, chocolate Napoleon and lotus lily coconut jelly, poured with black sugar sauce will be very essential!

Zhongshan region launched "chrysanthemum water olive fairy dew" ~ freeze the chrysanthemums of Zhongshan Xiaolan specialty into ice hockey puck, after the puck melts, you can see the flowers in full bloom, with Zhongshan traditional snack water olive, the Winter Solstice reunion memories immediately emerged.

Xiamen area launched "peanut milk bag" ~ Xiamen people drink from childhood to big ancient peanut soup into jelly into bread, is the old memories of fireworks and the new era of dialogue.

The Shanghai area launched "Pan-Fried Bun Stuffed with Pork Cake" ~ Pan-Fried Bun Stuffed with Pork-shaped sweet-scented osmanthus wine glutinous rice thousand-layer bag with crab roe meat cake, reflecting the "raw fried culture" incisively and vividly.

Xi'an launched "retort cake sheep milk tea" and "sweet-scented osmanthus broad noodle cake" ~ add sheep milk tea to Xi'an traditional snack retort cake, so that the two traditional flavors collide and stimulate each other.

Chongqing area launched "beer milk tea" ~ Chongqing hot pot necessary brown sugar smoothie dumplings plus no der alcohol beer milk tea, can only say that Xi tea knows the people of Chengdu too well!

Changsha launched "Xiaobaozi Bobo Sweet Wine" ~ Milk Tea with Mini Bowl Sweet Wine, I immediately remembered the taste of the old alley in Changsha when I was a child.

Chengdu area launched "Sichuan spicy fairy dew" ~ Mengding yellow bud tea bottom with oil citrus juice, coconut water, green pepper, Chaotian pepper …... Really no chili peppers can leave Chengdu alive.

Jinan area launched "Ejiao apple bag" ~ combined with Tsing Tao Beer, Shandong apple and Ejiao Guyuan cream as the main raw materials, poking Shandong people's heart.

Guiyang area launched "Guizhou spicy crispy whistle toast" ~ potato with chicken chili oil, the salty and spicy taste of toast is just right ~ Guiyang people's favorite crispy whistle has become the highlight of toast!

Hangzhou area launched "Longjing Man Guiyan Wobao" ~ Hangzhou specialty Longjing tea with Q-shot sweet-scented osmanthus bird's nest jelly, so that you can feel the charm of the city when you eat bread.

It can be seen that these limited products use the smell hidden in the depths of the streets, which is the unique memory of each city. With the help of these "taste of the city", we can awaken consumers' common feelings and memories, and make the limited products become products that are recognized by the local people and really resonate with the urban culture. I have to say that like tea is really good at seizing people's hearts!

Xi Cha can always stand at the front end of the new tea industry, which is inseparable from his unique communication mode. While everyone is still looking at the brand through the daily scene of consumers, Xi Tea has been standing in the perspective of urban cultural development and inheritance to explore a deeper brand value.

In the eyes of many people, Xicha is always so "unprofessional" and "gaudy". These unfavorable points have become the key to the success of Xicha. Isn't it good to be "self-abiding"? OK, but it's hard to make progress one day. No matter which industry it is, if everyone will only gather in an ideal world and look outside, how can the industry innovate?

Photo source: Internet, various social software

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