Blue Bottle Blue bottle Coffee will open ten stores in Shanghai! What is the quality of blue bottle coffee beans?

Since Blue Bottle (Blue bottle Coffee) was rumored to enter the Chinese market last year, domestic partners are looking forward to it. Until recently, the first blue bottle coffee in China was located in a two-story red brick house in Shanghai JIC Jing'an International Center, which used to be the dormitory of Yutong flour mill. It can be seen that Blue bottle Coffee really likes to integrate the store into the local culture, which is currently under renovation and is expected to open after the Spring Festival next year.

And! This time, blue bottle coffee has entered the domestic market, and there is more than one store! Blue bottle will open 10 stores in Shanghai, according to people familiar with the matter. The "candidate" sites include identified small foreign houses, as well as Taiguri, Wukang Road, Huaihai Road, near the Guojin Center, Shengsheng New Institute, Hongqiao Airport, the former Expo site, the North Bund Raffles, and the Xuhui area of Jiaotong University, and a quieter location. (friends from other regions express their envy! Really! It is reported that before confirming that the first store is located in the former dormitory of the Yu flour mill, the quiet locations near Taiguri on the Qiantan and Raffles on the North Bund are on the "waiting list" for the address of the first store, so the second store and the third store may choose these two places to open. Remember the news that Blue bottle Coffee was going to set up a roasting factory on Jiangchang West Road, Jing'an District, Shanghai, reported by the coffee workshop two days ago? (🚪 Portal) the next 10 blue bottle coffee stores will be less than 25 kilometers from the roaster and only a 30-minute drive away.

(due to obsessive-compulsive disorder, the first store of Jing'an International Center is about 10 kilometers away from the baking factory.)

Blue bottle coffee stores will be set up in some relatively quiet and empty locations, most of them choose buildings with a certain historical age and rich story flavor, such as large mansions, old factories and so on. With transparent and bright design, every guest can feel the warmth brought by the building and sunshine. According to the founder of Blue bottle Coffee, good coffee should be tasted in a quiet and comfortable environment.

It is reported that the domestic blue bottle coffee will also follow the past practice, there is no WiFi, no power connection, and only a coffee menu. It is hoped that guests will not bring their work to the coffee shop and concentrate on experiencing a good cup of coffee instead of using it as an accessory.

For products, espresso can only be enjoyed in the store, not to be taken out; there is no standardized standard for hand-brewed coffee, and baristas will use different extraction parameters and brewing methods according to the characteristics of coffee beans. For the sale of coffee beans, blue bottle coffee does not provide grinding service, because the coffee will be stale if it is not used within 45 seconds after grinding and can not experience the original flavor of the coffee.

For this reason, one netizen said: I think in China, Blue bottle will have serious disobedience.

Photo Source: Internet

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