McDonalds launches its first truck coffee shop! Flashing in Guangzhou has representative scenic spots ~
Since McDonald's China (McDonald's) announced last year that it would invest 2.5 billion yuan to accelerate the layout of its professional freshly ground coffee brand McCaf é (McCoffee) in the mainland coffee market in the next three years, McCoffee is no longer the former McCoffee, it is now Cobalt Luomai Coffee.
McDonald's first "innovative design" of McCoffee packaging, carried out a subversive design change, through the bright yellow as the main color, with a more upright coffee logo "McCafe", to make the whole brand more recognizable. Then the McCoffee counters in some stores were replaced with yellow semi-automatic coffee machines, emphasizing the professionalism of McCoffee, and the coffee machines in other stores that had not been replaced were also replaced with yellow shells, which further attracted the attention of customers entering McDonald's.
After successfully re-attracting the public's attention, McCoffee changed the espresso beans used to make freshly ground coffee into a more hierarchical M10 beans (made from Goran + Brazil + Ethiopia + Rwanda) and introduced 10 million free lattes. Let the public have a better understanding of McCoffee.
After re-attracting the public, McCoffee did not just stay on the "over-the-counter sale", but made a more convenient move to launch a mobile coffee car! In September this year, McDonald's launched its first "ofo" in Beijing, built by new energy vehicles. At that time, "ofo" was launched to facilitate exhibitors and visitors at the Service Trade Fair, without going to other places for "parade" flashes.
In order to let everyone better understand McCoffee, McCoffee got out of the "rhubarb car" in Guangzhou two days ago! This time it is made by a medium truck. The space in the car makes the whole coffee bar more spacious and bright, and the coffee equipment is more complete. There are semi-automatic coffee machine, automatic coffee machine, smoothie blender, and ice cream machine, which can make lattes, American coffee, ice cream plus American, mango smoothies and other products. Meet the little friends of "rhubarb car" and hurry to fetch wool! Latte only costs 5 yuan. It smells good.
Different from the previous "ofo", this "rhubarb" will parade (flash) in many representative scenic spots in Guangzhou, such as Ersha Island, Shamian, Baiyun Mountain, Zhengjia Square, Huacheng Square, Yongqing Square and so on.
We can see that McDonald's is determined to share the domestic coffee market. The product price of wheat coffee is not high, the price of ground coffee is still maintained in the range of about 20 yuan for so many years, coupled with stable product quality, it can compete with many existing chain coffee brands. At the same time, McCoffee also has its own advantage, that is, it adopts the light asset model.
Although McCoffee is an independent coffee brand, it does not open an independent store, but sets up an independent McCoffee counter in McDonald's stores, through the introduction of professional coffee equipment and hiring professional baristas to make freshly ground coffee. Compared with chain brands that need independent stores, McCoffee can use the least capital (or the lightest assets) to pry the largest resources and make the most profits.
Photo Source: Internet
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: kaixinguoguo0925
- Prev
A Starbucks in the temple! Even the passing monks are coming to buy a drink!
There is a proverb in Japan: "Yuanjia has attained the Shanguang Temple for a time", which means to visit the Shanguang Temple no matter how far away it is. Shanguang Temple is the first ancient temple in Nagano, Japan. It was founded in the third year of Emperor Huangji and has a history of more than 1300 years. The ancient temples are mainly dedicated to the "three Amitabha of Shanguang Temple"-such as
- Next
Drink the whole paper towel in the pleasant milk tea?! Is this a netizen's hard black or tea self-directed and self-acting?
Recently, the storm of mutual resentment in the epic workplace has not stopped, and the storm of complaints has arisen again! On December 19, the netizen Ms. Wu posted a video on the social platform, saying that she bought six cups of tea that day, and one of them found that the weight of the cup was different after drinking it, so she opened the lid and found milk tea.
Related
- The design principle of the V60 filter cup! Why is the V60 filter cup called V60? What is the difference between a V60 hand-brewed coffee filter cup and a cake filter cup? Who invented the V60?
- Why does mocha pot coffee smell burnt? How to adjust the coffee extract in the mocha pot? What should I do if the coffee in the mocha pot is burnt? Why is mocha pot coffee so easy to overpower?
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m