New energy car brand Weilai began to sell coffee? Weilai and Minority Coffee jointly signed the new product for the New year.

At the end of 2021, Minority United Weilai brought you a big surprise, Get together with NIO, to embrace the New year. The joint name has two colored eggs: the joint signature special tune "Hello NIO" and the jointly customized New year's Day accompanying Cup.

The minority announced the formula of "Hello NIO" on its official account: 8 grams of polarizer chocolate powder + 1 portion of Yunnan sweet sun concentrate + hot milk + chopped strawberries. Red wine yeast anaerobic sun-cured Yunnan coffee beans are roasted in medium and deep reading, highlighting the flavor while pursuing sweetness and acidity, with cocoa powder, milk and chopped strawberries from Ecuador, which is a cup of strawberry milk chocolate! It is understood that this "Hello NIO" will be sold in FEW stores for a limited time from December 20 to January 31, 2021.

Why FEW COFFEE (Minority Coffee)? Because the head of minority coffee Wu Lingbo firmly believes that "the future belongs to the minority who are still willing to get their hands dirty."

If you are a lover of boutique coffee, then the optician's coffee love beans do not know if you have bought it? The bizarre packaging design and unexpected flavor make the brand the light of Hefei. According to the investigation, Hefei Minority Trading Co., Ltd. began to sell coffee beans, coffee and other food as early as 2015. In June 17, Wu Lingbo opened another company called Hefei our Light Food Co., Ltd., which is mainly engaged in the production, processing and sales of roasted coffee.

Being a maverick, it's not surprising to have a joint name with a car brand. What's more, Weilai is also a local brand in Hefei, Anhui Province. Established in 2017, Weilai is swaggering with a commitment to intelligence, electric and self-driving, and is about to dominate the global car market.

This time, the joint name is not entirely arranged by the minority. The New year's Cup can only be obtained through the test drive of the Xilai car. December 20, 2021-January 2, 2022, during the event, users invite friends to complete the test drive, and the invitees and invitees can get an accompanying cup. However, it should be noted that the first test drive can only be completed in the offline space from Hefei, and the test drive must be booked through the invitation poster of this event.

When it comes to coffee and cars, most people should think of a coffee car? But wouldn't it be better if we could achieve a win-win situation of beverage sales and test drive publicity through joint names?

In a word, Weilai has been selling coffee for many years. It is understood that the offline stores of Weilai are uniformly known as "NIO HOUSE" (Weilai Center). There are seven core functional areas: exhibition hall, rest area, spiritual area, shared workspace, museum, Weilai exclusive coffee and children's park.

While the exclusive coffee space of Weilai remains open to the public, the official coffee beans come from the Dutch brand Jacobs Douwe Egberts, which has a history of more than 260 years. The exclusive sky blue coffee is tailor-made by JDE, and the logo above is not a drag, but a 3D print.

To some extent, Weilai Coffee undoubtedly makes consumers feel more humanistic feelings. "NIO HOUSE" itself is a business model that pays attention to user emotion, and the dream linkage with coffee expands the consumer population and hits accurately.

Photo source: Weilai official website, FEW official account, Dianping