Starbucks accelerates the international expansion of the green store framework! Starbucks' second Greener Store in Asia is open!

On November 28th, Starbucks Asia officially announced that Starbucks will open its first Greener Store in Japan to accelerate the international expansion of the open source green store framework developed with WWF to support its global goal of reducing carbon emissions and water use.

It is understood that Japan's first Greener Store opened on December 10th. It is a sustainability center where Starbucks can test and expand energy-saving solutions and provide the basis for Starbucks' Greener Store expansion in Japan. The address of the first Greener Store is located in Wada Kura Fountain Park outside the Imperial Palace in Tokyo.

Why the end of 2021? This is the 50th anniversary of Starbucks and the 25th anniversary of Starbucks Japan. Takafumi Minaguchi, chief executive of Starbucks Japan, said: "through this new store experience, we hope to inspire our customers to work with us to reduce waste, promote business operations that are good for the planet, and work together to make steady progress towards a sustainable society and ensure a sustainable future for the next generation."

The creation of the internal space of Japanese Greener Store is a bright spot. The store uses waste energy to create a third space for a green cycle. From works of art made from recycled canvas and fishing nets to floor tiles made from coffee grounds to durable refurbished furniture, the store perfectly demonstrates the beautiful aesthetics of how to turn waste into reusable behavior. In addition, 85% of the building materials used to build stores have been recycled and 15% of the materials have been recycled into biomass fuel.

Not only that, the store also reduces carbon emissions and water consumption by introducing renewable energy-driven cleaning stations and innovative water circulation systems, which can recycle more than 98% of hand-washing water, according to official data.

Customers can order a range of food options from the digital menu, which replaces standard food display cabinets to further reduce food waste.

While focusing on recycling design and construction is the highlight of the store, Greener Store in Japan integrates reusable behavior into the daily business to enhance the customer experience. It is understood that Greener Store in Japan will reduce the use of disposable cups in ordinary stores by 75 per cent, providing consumers with a series of choices that are more suitable for them. To this end, Starbucks has set up a pilot of reusable take-out cups, which will encourage customers to switch to reusable cups by providing stainless steel cups for takeout orders, which can be collected, sterilized and reused in the store. and free to customers during the initial trial period.

At the end of September this year, Starbucks opened Asia's first green workshop in Taiguri, Qiantan, Shanghai. Xiang Green Workshop is the birth of another new type of store after Starbucks baking workshop, baking workshop and winery. Three months later, Starbucks' sustainable store concept Greener Store has now been introduced to Japan. The Hetiancang Fountain Park store is Starbucks' second Greener Store Framework certified store outside North America after the Shanghai Greener Store, which opened in September 2021.

Michael Kobori, chief sustainability officer at Starbucks, said: "our green stores allow us to test and learn how to build and operate more sustainable stores and inspire our partners and customers to take more eco-conscious behavior." At present, Starbucks operates more than 2300 Greener Store in the United States and Canada. Greener Stor in Shanghai and Tokyo is Starbucks' new attempt outside North America. Officials say the main purpose of using a framework outside North America is to achieve the goal of building and retrofitting 10000 Greener Store around the world by 2025. Starbucks is also expected to open new Greener Store in the UK and Chile in 2022 to continue the expansion of the program.

Photo Source: Internet