Recommend the best drink at Starbucks! Starbucks coffee matcha star ice shake tea tastes better than coffee

It may not be new for Starbucks to sell tea. Since Starbucks bought Teavana Tea Company in 2012, Starbucks has been very optimistic about the tea market in North America. Not only has Teavana tea been put on the shelves in major Starbucks coffee stores, but in October 2013, Starbucks also opened four tea stores in the United States, "Teavana Tea Bar", which specialize in tea drinks instead of coffee.

In the "Teavana Tea Bar" store, you can buy traditional Chinese and Western tea, special tea lattes and other innovative tea drinks that Starbucks coffee stores do not have, as well as light foods, but there is no coffee drinks. At the same time, the atmosphere in the store will be softer and will not be as bustling as ordinary Starbucks stores. The price is also slightly higher than that of Starbucks coffee.

Obviously, American consumers are not in the habit of drinking tea. For them, drinking tea is like Asian drinking coffee, which is dispensable. Perhaps it is because the tea price of "Teavana Tea Bar" is on the high side, people prefer to continue to choose Starbucks coffee, or consumers think that Starbucks does not buy coffee always feel that there is something wrong, would rather buy tea in Starbucks coffee stores. To this end, the four "Teavana Tea Bar" have also been transformed into Starbucks coffee shops / closed stores in 2016.

But Starbucks is not discouraged by this. Tea stores cannot be made in North America, but can be done in Asia! Because Starbucks has noticed that since Starbucks launched Teavana's iced shake tea, tea bag and tea star Frappuccino series, Chinese consumers consume more tea than coffee.

So in 2016, Starbucks wanted to enter "Teavana Tea Bar" in China, but obviously, there were many new tea brands rising in China at this time, so the Starbucks tea store was "eliminated" before it entered China.

China is not good, there is Japan! Japanese demand for tea is also very high, and young people at that time also became popular to drink new-style tea. But perhaps it is worried that consumers will be dissatisfied with the fact that they only sell tea but not coffee before, and Starbucks dare not sell only tea, so in 2020, it set up three Starbucks Tea & Cafe specialty tea stores, in which they will also sell a small amount of coffee drinks, and the price of tea is also close to the people.

For the taste of special tea, Starbucks has grasped the taste of young people in Japan by launching pomelo citrus lavender tea star cappuccino, grapefruit citrus lavender sage tea, strawberry passion fruit tea, strawberry passion fruit star cappuccino, and three pots of matcha latte and Japanese firewood tea latte. Based on the fact that one's relatives like to take pictures, every cup of tea eaten in the house will be loaded in a transparent cup to make the drink look more hierarchical as a whole.

Apparently Starbucks is in the right market this time! Starbucks Tea & Cafe is very popular, because the first three stores are opened in the Kanto area, which is the envy of the friends in Kansai area! So Starbucks decided to open its fourth Starbucks Tea & Cafe in Osaka on February 25th, 2022.

Although the business of the tea store looks unsatisfactory at first, Starbucks still likes tea. At first, Howard banned coffee products from entering the Teavana tea bar, but finally compromised in reality. It is not difficult to see that although the demand for new tea is increasing and Starbucks has great "ambitions" in the tea market, the Starbucks brand can not be completely separated from coffee. After all, when it comes to Starbucks, people will automatically think of coffee and only sell tea, just like "betraying" the brand.

Photo Source: Internet

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