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1000 yuan for a glass of olive juice?! The company involved was fined 500000 yuan!

Published: 2026-07-14 Author: World Gafei

Last Updated: 2026/07/14, In the catering consumer market, the pursuit of all kinds of rare ingredients has never stopped, first a thousand-year-old litchi tree, and then a thousand yuan olive juice. In November 2021, the cup of drinks worth thousands of yuan in the menu of Shenzhen milk tea shop went viral on Weibo because the price was too high; it was later revealed that thousands of yuan olives were purchased.

In the catering consumer market, the pursuit of all kinds of rare ingredients has never stopped, first a thousand-year-old litchi tree, and then a thousand yuan olive juice. In November, the thousands-yuan drink on the menu of a dairy tea shop in Shenzhen went viral on Weibo because the price was too high; it was later revealed that the purchase channels and price of thousand-yuan olives were unclear; finally, the cup of 1,000-yuan olive juice was fined 500000 yuan by Shenzhen Market Supervision Bureau.

At the end of August 2021, the studio attracted attention to the menu price of this tea brand, and the Yezuishan brand made use of the differential positioning of the concept of "molecular fruit juice" to open up a new way in the new beverage consumer market. it is different from the mainstream Nai Xue tea and Xi tea.

On the Zhendian treasure on the menu of the Yezuishan brand store, netizens question: is it really worth the price because of the huge price range?

Later, Yezuishan responded to the incident of 1000 yuan for a cup of drink, saying that this olive juice was made from gold and jade three-twisted olives with a current market price of nearly 1000 yuan per jin, using strict production standards and taking nearly three hours to make. This response has also been understood by many netizens.

The shop owner responded to a 1000 yuan drink on Weibo on Nov. 22, and got the attention of the Shenzhen Municipal Bureau of Supervision that night. and launched the on-site inspection of this "1000-yuan drink"; on November 26, because the actual purchase price of the raw materials of the 1,000-yuan olive juice did not match the advertised price, the illegal act of suspected false propaganda was filed and dealt with.

Shenzhen Haolin Restaurant Co., Ltd., which owns the Yezuishan brand, was fined 500000 yuan for designing an illegal advertisement for "1000 yuan a cup of olive juice," according to Tianyanchao.

As soon as the report of being fined 500000 yuan came out, some netizens said that the so-called "high-end" milk tea industry has a huge difference between its cost and the actual situation, and treats consumers as "unjust heads". Some netizens joked that this would not be the case as long as edible gold foil was added to the drink.

Xicha, which bought a stake in Ye Suishan in November, also took a bad name, and some netizens gave the title of "king of hype" to the brand, and gave "blessing".

At the beginning, as soon as the 1000-yuan olive juice came out, there was a heated discussion among netizens, but it was understood by some people only on the one side of the business. But I never thought about whether the supply chain behind this was really like what the merchants said. Whether the source of the goods in hand is no different from propaganda. Behind this "1000 yuan olive juice" incident, it is worth pondering whether the goods that are often consumed on the market are really genuine. In particular, some crops are also publicized as agricultural products from specific areas, and the planting area is originally not large, but the actual sales volume does not match the output.

No one wants to buy it with a cavity of blood and a wallet, but it is a lie and a defective product. The occurrence of this kind of incident is the operation of smashing one's own signboard after all. It would be better to use real quality and lower prices to retain batch after batch of loyal customers and become the clear flow of an industry.

Photo Source: Internet

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