Is it profitable to open a coffee shop in a small city? Should baristas consider changing careers when their wages are low?

"Oh, are you interested in opening a coffee shop in a small city / town (hereinafter referred to as a small city)? If you think about it, you can't do it in a big city, and the rent is expensive. Small cities are different. There is no competition, the rent is cheap, and there are a lot of people in demand. They must make a lot of money and can be considered. " I believe that friends in the coffee industry will have such a voice around them:

"Open a coffee shop in a small city, open a coffee shop. "

Let me tell you something! Who advised you to open a coffee shop? he must be a "bad guy"! Why doesn't he drive it to make money? I knew they would say, "I don't know how to open coffee!" Can't coffee and asked you to open a coffee shop, is even more of a bad person! Just because they don't know anything about the business, they are still full of ideals in coffee shops. After all, the movie is all about chatting with guests, the coffee shop has been open for decades, and everything is so quiet that there is no need to think about making money. Is it really easier to make money if you open a coffee shop in a small city? Are there really so many people who need coffee in these areas? These two questions must be carefully considered. Although the shop rent seems to be cheaper, the consumption level of people in small cities may not be as high as you think, at least in the consumption of coffee, because it is not a rigid demand, very few people are willing to spend 20 or 30 on a cup of coffee.

Is it cheap to rent shops in small cities? It's just the illusion that rents are cheap compared to those in big cities. Many of the rents of shops are based on the flow of people. In places with a large flow of people in small cities, the rent is also very expensive and may be more expensive than in big cities. After all, a large amount of traffic does not necessarily have a business, because there are not as many people who need coffee as expected. For this reason, there are really too many things to consider whether the rent is appropriate or not. It is not just a comparison of rents in different regions to measure cheap and expensive, but also to consider the consumption level of local people. How much do you have to price drinks? you can find a balance between cost and profit.

Those who choose to go to coffee shops in small cities are often those who have lived in big cities and finally choose to return to their hometown to develop, who assume the role of popularizing the local coffee culture, and are interested in coffee shops. but young people who don't have high requirements for coffee are more likely to find a social space. And more people who want to open coffee shops in small cities want to make boutique coffee in order to show their "style". But to make high-quality coffee, the cost of coffee beans will be very high, sell more expensive, few people know how to appreciate, but also dislike the sentence, "I think I gave a lot of money to drink a lonely, not yet instant delicious."... Sell it cheaply, and it seems that the coffee you make is very cheap and makes very little profit, so you will soon feel that it is not profitable to be a cafe at all.

Yes, coffee-only cafes really don't make money, at least it's hard to achieve both ideal and reality. People often say, "Business must be successful in order to have a chance to make money, because only when a business circle is formed can more demanders gather in this place." If you play with your own, you will soon lose interest. Even if you don't lose money, you will have to stay in the store all year round. Every month you are in a flat-cost state. You might as well be a working worker, or at least have a chance to take a day off a week. In yesterday's article, many people complained that baristas were paid less and worked more. Maybe you can try to open a cafe and feel that it is not easy to be a boss. You even have to calculate the cost in addition to falling asleep for 24 hours to see how you can support your baristas and your own shop.

The cost of opening a shop remains high, not to mention the question of how long it will take to open a shop. More than 50,000 investments can hardly escape. As soon as it is signed, the rent will not be paid cheaply for you to make coffee. There is also the investment in coffee equipment, the cost of coffee beans, the cost of water and electricity, and the cost of manpower (even if it is not hired, it is also a cost to take care of it), all of which are money. But you think it takes time to find the right place to open a store from the beginning, and the time used here is also a cost. I believe everyone knows why he is willing to continue to be a barista with a low salary and open a coffee shop if he earns less. If you feel that the salary is low, you can switch to another job, and if you feel that you make less money, you can transfer the shop and continue to be a working worker. Those who are willing to do it now prove that you really like coffee and that you can get what you want and learn what you want to learn during your time as a barista.

Love cannot be eaten as a meal, but there is something to eat at the end of love. Baristas and coffee shop owners do not make money, but at least the status quo is that they can maintain their daily expenses, and at the same time, because they are doing the work they really love, they have spiritual pursuit and spiritual comfort, which is better than getting a little more salary. it's better to be depressed to face the work every day. Having said that, it is not to encourage people to encounter setbacks or make a little money in something that is obviously better for their future because of their ideals / impulses, and think, "Let's just open a coffee shop and live a comfortable life." Every job has its tiring places, no matter how much you like it, the one who tortures people will still torture people.

When you really have enough money to support all the expenses of your life and support you to keep a shop and a barista, consider opening a coffee shop. Or think of opening a coffee shop as a sideline, and you have a job that can maintain the flow of money, and you should give yourself a chance to catch your breath (of course, don't think that the coffee shop can make money, just keep it on the budget). Photo source: Internet (does not specifically refer to any coffee shop in the picture)

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