Gu Ailing endorses Luckin Coffee brand Luckin Coffee after the sky-high price fine of 1.2 billion yuan, how is Rui now?

Once upon a time, it took only more than two years for Ruixing to list the American Stock Exchange. The good times did not last long, but it was feared that Rui would soon be lucky because an 89-page report released by Muddy Waters, a short seller, exposed its financial fraud. But if not, Rui Xing first changed the former management staff and reconciled with SEC. Since the beginning of this year, there has been a wave of carrying goods and a number of goods have been sold out.

Gu Ailing, the spokesman of Luckin Coffee, stood on the championship podium yesterday, and the whole people went on a spree. As a result, the coffee drinks launched by Ruixing for Gu Ailing were sold out. In the case of the popularity of the National Winter Olympic Games, some netizens shouted: lucky has vision.

This insightful wit can be traced back to September 2021. Unlike us mortals who are alive at the age of 18, Gu Ailing, who is only 18 years old, is already a master of ice and snow sports, winning the X Games World extreme Games and the double crown of the freestyle skiing World Championships, attracting the attention of people all over the world.

Today, Gu Ailing has multiple labels, a confident figure, a hearty smile, and countless fans, which, by the way, has become popular with Luckin Coffee.

Gu Ailing was born in the United States and grew up in San Francisco. Because her mother, Gu Yan, was exposed to skiing and later competed all over the world, she insisted on training at home even if she could not go to the training ground because of the epidemic. However, he has never been lazy in his studies, and even was admitted to Stanford with a SAT1580 score of 1600.

The phrase "go back to your country" (Go back to XX) can always be heard in the United States, which is mainly composed of immigrants. Gu Ailing really gave up her American citizenship, representing China's leap into the podium of the world ice and snow sports and set an example in China, where many events of free skiing are still in its infancy. Each medal won is setting a new record in many fields of freestyle skiing in China.

In the face of some sour people's questions, his blunt answer left others speechless, replied to the American media, and even replied to comments until the wee hours of the morning, and still woke up the next day to participate in the competition. This is no different from the usual dry rice workers who chase dramas all night and go to work on time in the morning. This reflects the ordinary side of Gu Ailing and is close to the masses.

In addition, in the field of the Winter Olympic Games, Gu Ailing showed tenderness and knelt down on the field to appease the contestants. Who doesn't love such a beautiful hexagonal girl? Coupled with the identity of Gu Ailing + high achiever, all this is a plot that even a "overbearing president"-style novel dare not write in this way. After the divine jump yesterday, the editor wanted to sigh: mom, I seem to see the immortal!

Gu Ailing became famous long before Luckin Coffee signed the contract with Gu Ailing, and the Tokyo Olympic Games at that time aroused the enthusiasm of the people for sports. Lucky took a fancy to Gu Ailing's "professional, young, fashionable, and healthy" tone, and since then Rui has been promoting the new brand "lucky when you are young." In September last year, Ruixing Guan Xuan Gu Ailing became the spokesperson of the brand and launched Gu Ailing's customized new products "Walden Ski Latte" and "Blue Velvet Snow Latte".

Before the Winter Olympic Games, Ruixing even launched the Gu Ailing cup set, the Gu Ailing element straw brand, the humanoid brand, and so on, and set up two Gu Ailing-themed flash stores in Beijing.

When Gu Ailing entered the finals, Lucky's team immediately seized the "flow password" to spread the materials and materials prepared in advance of the Spring Festival, from store images to cups and bags, and the cloud platform even completed the material switch within an hour after winning the championship.

After Gu Ailing won the championship, Rui Xing immediately sent out congratulations on winning the award and held a large-scale event, handing out a coupon of "Congratulations to Gu Ailing winning the championship" with a discount of 4.8%.

However, compared with the usual discount of 4.2 and 3.8, Lucky's championship discount appears to be very stingy. As a result, caused a heated discussion among netizens, and even added heat to the label "Rui Xing".

Even though the discount was small, Lucky's Gu Ailing recommended drinks were once sold out. Some netizens also said that it is not too much to issue free coupons.

Then, Lucky once again sent 66 free coupons in the form of a lucky draw.

In the past half a year, people are no longer hot about the flow of TV variety, and the emergence of all kinds of "tax evasion" and "house collapse" news has brought a certain negative impact on the brand side of its endorsement. The image of Olympic champions is more positive and negative events are much less likely to happen than those who rely on traffic. Lucky sees the impact of signing Gu Ailing on its brand at the right time, which is obvious to all in the past two days.

Now Luckin Coffee has successfully turned around, the founder team has been kicked out, quarterly profit reports, Sakuran series out of stock, and then to Gu Ailing brought a lot of traffic. In the past, people were worried about how many cups Ruixing would have to wash before he could afford a fine of 1.2 billion, but now it doesn't seem to be a big problem.

Photo Source: Internet

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