Honey snow ice city rub Starbucks drive police event hot! The marketing method of Xuewang Milk Tea Lucky Cafe is questioned by netizens!

Starbucks 'PR has been hectic lately. The events of "driving away police" and "price rise" occurred one after another in a short period of time, which made some Starbucks coffee consumers instantly remove powder, and even appeared excessive behaviors such as "sending white flowers","sending snails powder" and "throwing eggs".

Starbucks "drive police" incident heat just went down a little, honey snow ice city to make up the knife. Recently, some of the honey snow ice city stores in Yinchuan, Ningxia, actually hung a banner saying "Welcome to the police on duty to rest in the store". This undoubtedly evokes memories of Starbucks '"driving police" incident.

Honey snow ice city store "welcome on duty police into the store rest" this incident attracted the attention of some netizens. Everyone's anger over the Starbucks incident has not dissipated, and some netizens have also left messages saying that "it all depends on peers" and "Snow King pattern is big" to express their praise and support for Honey Snow Ice City.

At the same time, also attracted some negative comments, some netizens commented that honey snow ice city this kind of "heat" behavior is "malicious marketing", there are show suspicion and so on.

On February 17, a media reporter contacted Ningxia Yinchuan a number of honey snow ice city store responsible person to understand the hanging banner related situation. One of the responsible persons said in the interview that in recent days Yinchuan did have some stores hanging "Honey Snow Ice City welcomes police on duty into the store to rest" banner, February 16 afternoon, Honey Snow Ice City related area marketing manager worried that this banner will cause some guidance public opinion, So notice to let the store remove this banner.

The marketing of Honey Snow Ice City can be said to be both simple and rude, from the earthy song "I love you ~ you love me ~ honey snow ice city sweet honey", to Henan rainstorm event donation 22 million, and to the street "siege" tea hundred roads, and now on Starbucks "drive police" event hanging banners as a response.

Only this time hanging banners, the intention of connecting hot spots is obvious. After all, this is a take-and-go, fast-spending era, and not many people choose to order a drink and sit in the store all day; more people take it and go about their business.

Image Source: Network

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