Why are all industries making coffee across the border? Is the coffee shop really easy to do? Current situation of coffee industry

Since China Post officially entered the coffee market two days ago, everyone's response has also been very unified. "if you haven't done your job well, what kind of coffee shop do you open?"what China Post should do is to promote tea culture. What kind of coffee do you make?" "it's the heat of boutique coffee, and you obviously don't know anything about coffee!" ……

Yes, people seem to have a lot of dissatisfaction with Post's entry into the coffee market. Most netizens think that it is good for a state-owned enterprise to run its own "job" well, or as a state-owned enterprise, it represents China. Why touch the "imported" market?

In addition to post office coffee, almost every cross-border coffee shop will be questioned or even attacked by a round of netizens. Cosmetic brands make coffee, clothing brands make coffee, Chinese and western medicine brands make coffee, and temples sell coffee. People seem to think that you do things in whatever industry you are. You obviously don't know anything about coffee, but you have to get involved. Isn't this driving down the quality of the coffee industry? But is that really the case? Definitely not.

Cross-border selling coffee is nothing new. Consumers need freshness, and so does the industry. Cross-border is an attempt to increase consumer experience, both for the cross-border industry itself and for the coffee industry itself. Moreover, many brands that cross the border to coffee are just trying and have not risen to the strategic goal. For the coffee industry, the impact of cross-border coffee shops is very general. At least for the doubts that "will affect the quality of the coffee industry" and "affect the image of boutique coffee in the minds of consumers", cross-border coffee shops say that they are very helpless.

Coffee is not good to taste strange cross-border coffee shop, the coffee industry has been reduced to online celebrities sign-in shop strange cross-border coffee shop. Over the years, cross-border coffee shops have carried countless pots, and the people who let them do the same / similar things are often people who do the same / similar things, so there is a rhythm of public opinion behind them. In this already resentful online world, whenever people encounter a topic that can release "dissatisfaction", they will scold it together, regardless of whether it affects them or not.

Many people will say, will coffee taste good in these shops? Cross-border itself is to attract people's attention and let it expand the market through coffee as a medium. Most of the people who go to cross-border coffee shops clock in to take photos and post moments to enrich their lives, not really for coffee. But will the coffee produced by these stores really not taste good? Not necessarily, at least most of the products for ordinary consumers, the price is reasonable, the rate of production is high, the taste of coffee will not be unpleasant. Light / delicious is just a personal feeling, and there is no need to force everyone to discuss whether the coffee is good or not on the same channel.

Other industries will choose cross-border coffee, no doubt based on the social needs of most consumers, to some extent, it can be understood that it is just a reason for customers to go to brick-and-mortar stores. In terms of consumption habits, most people who go to coffee shops will stay for a while, and the longer they stay in coffee shops, the more opportunities there will be for the brand to market / promote itself. to put it simply, cross-border coffee making is just a way to pull people in. Even if there is no cross-border coffee, in this trillion coffee market, there will be brands aimed at different customer groups. Everyone's coffee products will certainly have varying degrees of deviation, there is no need to take more than ten or twenty percent of the coffee to bid for more than 70 percent. Coffee is an ordinary drink, anyone can drink it, and it is not necessary to drink it from a professional point of view.

At least the cross-border participation of these brands has attracted more people to pay attention to coffee and consumption of coffee, which is not a bad thing. Let's not discuss whether it tastes good or not, at least it gives consumers one more opportunity to consume / taste coffee. Perhaps because of this opportunity, this consumer wants to know more about coffee and start to get in touch with coffee and learn about coffee.

There is no permanent winner in the cruel "coffee track". Nowadays, brands specializing in coffee / cross-border coffee are springing up everywhere. How to build their own "moat" and keep a steady pace in the industry is a question that everyone engaged in coffee needs to think about. If you don't work hard and don't let go of the pattern, you won't have a successful day. Photo Source: Internet

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