Beijing's greenest Starbucks coffee shop, the first Starbucks green store in North China, opened to Green Workshop

Everyone should be impressed by Starbucks' iconic green. As people become more and more aware of protecting the environment, Starbucks, as one of the giants in the coffee industry, will certainly keep up with this "green" trend.

In 2021, as Starbucks celebrated its 50th anniversary, it announced the expansion of its "green and low emission" store framework to accelerate the opening of its "Green Workshop" stores around the world. The first stop of Starbucks'"Xiang Green Workshop" store out of North America is also set up in Shanghai, the most inner city in the coffee industry in the world.

Since then, also in Suzhou, Shenzhen and other places have opened offline green stores. Recently, Starbucks Beijing Citic Prudential Store, the first green store in North China, has officially opened. This marks the Starbucks "green store" certification system, in addition to the East China market, South China market, landed in the North China market, "green environmental protection" as the goal of new store types will also be opened in North China one after another. Like the previous ones in China, the first Starbucks Green Workshop in North China, customers consume any hand-made drinks in the store, adding 15 yuan to get a recyclable accompanying cup, and a discount of 4 yuan for the use of the self-brought cup.

The "Green Store" certification system, announced in 2018, was jointly developed by Starbucks and the authoritative World wide Fund for Nature (WWF). Starbucks Xiang Green Workshop needs to pass the eight standards of this certification system to obtain the certification of "green stores". These standards include focusing on energy conservation, water consumption management, waste disposal and other important areas, including the need to use efficient and low energy consumption related appliances, 100% mercury-free LED lamps, low-flow faucets, and adhere to waste sorting.

Before the opening of its first "green store" outside North America, Starbucks already had more than 2300 "green stores" in North America. Next, Starbucks will use the same framework to accelerate the roll-out of "green stores" around the world to achieve its goal of building and renovating 10,000 "green stores" around the world by 2025. Starbucks will also use a year to open 60 "green store" certified offline stores in mainland China, and gradually expand to all new stores and upgrade stores in mainland China.

However, with the rise of new forces in the coffee industry in mainland China, Blue bottle, known as the "apple of the coffee industry", opened the first leg of its trip to China in Shanghai. The locally derived coffee chain SEESAW COFFEE officially announced on February 28th that it had completed a round of financing of hundreds of millions of yuan, and Luckin Coffee, known as the "Starbucks in China", was revived. How many chances are there for Starbucks'"green stores"? Photo Source: Internet

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