Coffee should be close to the people, why is the coffee in the coffee shop so expensive! The definition of boutique coffee

With the spread of fine coffee culture,"coffee" has become less grounded... coffee beans must be fine, coffee places must be warm and comfortable, coffee shops nearby should also be quiet and clean. These three choices will be related, for example: this coffee shop is located in the vegetable market = the surrounding environment is dirty = this coffee shop will not be comfortable and warm = this coffee shop will not produce good.

I know there will be some counterarguments, but nowadays many people go to a coffee shop not because of the coffee, but because of the coffee shop environment/decoration. Even if these shops had good products and the prices were very close to the people, people would still think that the coffee shop would not produce well in such a scene, because such a scene did not conform to the consumption style of modern coffee people.

Coffee can be expensive or affordable. You can sit on the Left Bank of Seine and sip a cup of coffee as afternoon tea, or you can walk on the streets of Vietnam and drink a pot of coffee at a roadside coffee stall when you are thirsty. As long as you carefully make each cup of coffee, it really doesn't matter if there are exquisite scenes. Isn't it fragrant to drink a cup of coffee at a price close to the people in an environment full of market flavor? Comfortable and stress-free, you can buy vegetables and cook at home after drinking.

- Wooden board.

For example, Guangzhou's departure coffee, the old shop opened in Guangzhou Tianhe District vegetable market, next to the meat stall. Because the site is located in the vegetable market, there is no business at first, because many older generations have the impression that coffee is expensive and bitter. For the old neighborhood of Guangzhou, coffee is not as attractive as Bansha (one of Guangzhou-style herbal tea, Guangdong people's nightmare).

Because the shop rent is cheap, the price of coffee is naturally not high, a few years after opening the shop, more than 50 kinds of fine coffee beans, the cheapest 15 can drink latte, 20 can drink hand-brewed. Good things sell at a reasonable price, so that more people will try, know, fine coffee is also the case.

For example, Hangzhou's vegetable farm coffee has become a member of the farmers 'market stalls. Why open a coffee shop in a market stall? The reason is still low rent, followed by a large flow of people in the market, where people of different ages are gathered, and the consumer groups are not only people who know coffee/young people.

- Baby.

People-friendly prices give curious but reluctant people a chance to touch coffee, and perhaps because of this, more people are willing to know and understand coffee.

For example, Honglang Coffee in Shantou is not opened in the vegetable market, but in a sausage powder shop under the residential building. The shelves inside are full of coffee beans and coffee certificates. There is no Italian-style coffee here, only a few drip coffee machines make coffee, and the product is really good. Except for the rose summer variety, the price of other single coffee items is 12!

The store also provides coffee sausage powder set, eat Chaoshan sausage powder, drink fine coffee, two products that don't want to dry, match up not at all discordant. There's no better way to make coffee feel normal than to incorporate it into people's daily breakfast shops.

Of course, there are many such firework filled coffee shops worth tasting. Maybe people think these are gimmicks, but I think they are really great! Because they weren't influenced by the word "boutique," coffee was so everyday that everyone could drink it. "Fine" distinguishes the quality of the coffee beans, the quality of the coffee produced, and the coffee professionalism of the brewer, not who "deserves" the cup of coffee.

Finally, there is an old saying: coffee culture needs to spread benign, do not make a coffee and "pick people", unnecessary, also unnecessary. What coffee people have to do is to share the right coffee culture, coffee knowledge to the next person who wants to know coffee, rather than spend time trying to sour those who bring coffee back to the affordable path, and then diss everyone else you don't know, what coffee to drink.

Some image sources: Internet, social platforms

Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

More fine coffee beans, please add private WeChat Qianjie Coffee, WeChat: kaixinguoguo0925

Important Notice :

前街咖啡 FrontStreet Coffee has moved to new addredd:

FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

Tel:020 38364473