After Xi tea announced that it would not increase the price, there were long queues in many stores.

Milk tea, a kind of "happy tea" for beating workers, can drink one cup a day and have a good mood all day. However, since the epidemic, the rise in various costs has prompted some tea brand products to rise in price. As consumers, the beaters can only complain and accept the reality. And this group of hard-working workers actually let Xi Cha burst the order.

Just when the workers were still worried about the rise in the price of milk tea, Xi tea unexpectedly charged ahead and became the "rebellious son" of the new tea drink, and the price fell instead of rising. The standard tea menu no longer has drinks starting with the word "3". On the afternoon of February 24, Guan announced that there would be no price increase this year, and at the same time, products worth more than 29 yuan would no longer be launched. Today, more than half of the products on the tea menu are priced between 15 yuan and 25 yuan.

Some media reported that since the price reduction of Xi Tea, takeout orders and store orders have increased significantly. Many Xi Cha stores burst orders, and it takes more than an hour to queue up during the peak period.

Even some stores can no longer place orders on Mini Program online. The dining tables of offline stores are full of takeout drinks waiting to be delivered.

Some consumers are fond of this wave of price reduction of happy tea. Miss Yue, a white-collar worker in Shanghai, said in an interview with the media that she likes tea and fruit tea products very much and has bought more times since the price reduction. Some consumers also reported that before, more than 30 yuan per cup was indeed a bit expensive, and now the price is more acceptable.

The prices of several drinks recently put on the shelves of Xi Tea are all controlled at just over 20 yuan. Xi Cha said that next, Xicha will also have drinks starting with the word "1" one after another. In addition, in order to give you more choices, Xi Tea has added two new cup types for some products, namely the 500ml standard cup and the 650ml large cup MAX.

Some netizens expressed support for the decision not to increase the price of Xi tea, and even expressed their love for the brand.

Some netizens are also worried that the price reduction means a reduction in content and a decline in quality. Xi Cha responded by saying that the price adjustment of the product is to give consumers more choices, and there is no change in product formula and production standards.

Some netizens left a message saying that the price has dropped, but the quality of the product has also declined, such as less cheese and so on.

The happy tea before the price reduction, although the drink worth more than 30 yuan per cup is delicious, if you want to drink it often and every day, you really need to think carefully. After all, your wallet is so weak, how can you afford this happiness? Today's happy tea can be bought for more than ten or twenty yuan, or even for as little as 9 yuan to drink a cup, which can not be happy.

To be able to reduce prices is a good thing for consumers. However, consumers left a good impression on the brand because of its good product and good taste. If the price comes down, but the material is not as careful as it was before the price reduction, then isn't it a waste of work?

The price reduction of Xi tea and the explosion of orders in stores precisely reflects people's love for this brand. However, it is not easy to continue this love.

Photo Source: Shanghai Jing'an official Weibo, Xicha official Weibo, Internet

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