What kind of service consciousness should baristas have? Is it hard to be a barista?
"in the past, when I went to a coffee shop, I enjoyed the professional skills and warm service of baristas, but now I have to be careful when I go to a coffee shop, lest the barista will ignore you if he doesn't like it."
I don't know when baristas began to become less approachable. At the same time, more and more baristas like to show their "personality" and will be arrogant, impetuous and impolite. The performance can be summed up with a sentence "this is my character". Whether they are coffee apprentices who don't know anything, or baristas with knowledge and technology, many people will think that as long as they work in a coffee shop, it is a very powerful thing, and strong people need to have "personality" performance. Therefore, baristas must have "personality".

However, people forget that even if the coffee shop has the coat of imported culture, it is still a service industry in essence, and baristas are a profession that needs to provide services to customers. Perhaps it is that many young people who are engaged in the profession of baristas are of a new generation, most of them lack a sense of service, or intentionally or unintentionally escape the reality that baristas need to give services to others. Most of these young people will feel that they deserve to be served by others, while giving their own services to others is a kind of "humiliation" and "groveling". This is why so many baristas wrap themselves with "personality", because only when they show the state of "strangers do not come near", guests will not find themselves, and they do not need to be respectful to their guests. The most important thing is that as long as they are "cool", they won't be called "waiters".

Is it humiliating for baristas to serve others? No shame! No matter what industry, no matter what position, service is a professional performance. If you want more people to know about boutique coffee, you have to spread it through service! Obviously have professional knowledge / superb skills, but only willing to enjoy themselves / communicate with the great god. So what is the meaning of the barista profession? The emergence of the profession of baristas is in the hope that more people can make more people understand and understand coffee through their own profession, so that coffee culture can spread healthily and correctly. Today's baristas are more likely to go in the opposite direction, hoping that they can learn more professional knowledge and highlight themselves in a group of coffee rookies. To be able to tease Xiaobai that he doesn't understand coffee, but he is unwilling to spread the coffee culture in a benign way, is this against the principle of the barista's "teacher"?

"can't I open my own coffee shop and be my own boss?" OK, but what is the purpose of your coffee shop? Even if you don't want to "make a living", but really want "affection", don't you want your coffee shop to welcome guests when it opens every day, and then you brew every cup of coffee quietly and seriously in the sun? are the guests also relaxed, happy and comfortable to enjoy the coffee you make? However, they are not willing to provide even the most basic services, and how many people are willing to come?

Have again professional knowledge, then exquisite baking technology, cooking technology, no service, everything is so nothingness ~ knowledge and technology is the root, professional service is the soul, both are indispensable, lost the soul will destroy the root. Do not think that the service is "humble", can let the guests "take an inch" behavior, after all, the most difficult thing in the world is to let the other party willingly take out the money to buy your service, everyone has to calculate whether the cost is worth it. Will be "difficult" by the guests, is not a bad thing, because the "difficult" process, but also feedback the lack of their own professionalism. A small setback equals motivation, and you can't bury your hard-earned expertise and skills just because you don't want to hear criticism. Everyone has the right to drink coffee, and everyone deserves professional service in the coffee shop. Baristas, stop being so cold ~ Photo Source: Internet
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How to get the cafe to attract guests? What can coffee shops do to keep repeat customers?
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