Is the traffic password for% Arabica coffee invalid?

Once upon a time, it was just a percent sign, and it felt very high-end when sitting inside. This boutique coffee brand marked by the percent sign has become the representative of the online celebrity coffee wave. Unexpectedly,% Arabica looks very Japanese, but it is a boutique coffee brand that started in Hong Kong, China in 2013.

After a year of tepid,% Arabica founder Kenneth Shoji teamed up with world latte draw champion Junichi Yamaguchi and Japanese architect Kuang Yi Kato,% Arabica was known by more people, and stores began to flock. Go to the store to sign in for consumption, in addition to coffee lovers, there are many people who go because of their unique architectural space design.

The architectural space design can bring huge traffic to a cafe in a short time. The first% Arabica in Chinese mainland area was located on Wukang Road in Shanghai. On the day of landing, people were also attracted to go to the store to line up to sign in.

Compared with coffee,% Arabica has taken the space design to the extreme, and even many netizens joked that "it is a design company delayed by coffee." With its white + log color as the base element, coupled with different space designs with large transparent and bright glass windows, set off a clean, transparent atmosphere, attracting many people to sign in for consumption.

At present,% Arabica has opened 109 stores in 17 countries and regions around the world, including 57 stores in China.

This coffee brand is more famous for its unique space design style. The types of coffee products mainly include espresso-based milk coffee, American coffee, other drinks such as lemonade, sparkling water, and coffee beans.

Compared with other coffee brands, such as commercial chain Luckin Coffee, espresso-based espresso will be paired with different flavors, such as raw coconut latte, meteorite latte, etc. Hand-brewed coffee can also be seen on the menus of MANNER and SEESAW of the same standard boutique coffee brands, and there are more choices in coffee bean producing areas.

In the current Chinese coffee market, consumers are more keen on a variety of coffee drinks and coffee beans. Blue bottle Coffee, a foreign coffee brand that also has the effect of online celebrities, entered Shanghai some time ago, which led to a "long queue".

Compared with when it first entered the Chinese market, the% Arabica boutique coffee brand no longer pursues niche as usual and expands faster, while its brand's online celebrity aura has been gradually weakened. From petty bourgeoisie, exquisite gallery, street architecture and other store location, to today's more commercial shopping malls, office buildings, and so on. % Arabica expands its target customers while exploring more possibilities.

% Arabica is too single when compared with other boutique coffee brands in coffee products. The origin of coffee and the style of coffee drinks have not changed for a long time. Although, this brand often holds coffee flower competitions and some courses to teach coffee flowers, so as to bridge the gap with coffee consumers. However, such activities have failed to break through the film between ordinary consumers and boutique coffee.

Compared with the coffee flower, the heat of hand-made coffee is higher. Some knowledge and skills about hand-brewing coffee and information about coffee producing areas are available on social network brands; the popularity of coffee beans produced in Yunnan, China, has also risen in recent years. Blue bottle and Starbucks have released a handmade coffee tutorial on social platforms. Compared with the former two,% Arabica is slightly inferior.

Local boutique coffee brands have received multiple rounds of financing, and the location and number of stores are expanding at an accelerated pace. Even at Starbucks, same-store spending fell 14% in the first quarter of fiscal 2022 amid repeated outbreaks. Obviously, the future of% Arabica in the Chinese market is full of challenges.

Photo Source: Internet

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