Coconut brand coconut water that never cooperates with the outside world! Want to co-sign with Luckin Coffee?!

Yesterday, Luckin Coffee's official Weibo released a message: "New product release in # # 3-day countdown!" This joint work

For the first time in 34 years, the card is co-named ❤️. The picture reads as follows:

The mosaic has been played, as if it had not been played! ) this red, yellow, yellow, blue, blue and black color matching, I believe that domestic partners are no stranger to this kind of packaging design! Yes, that's right, just like everyone thought! This time Ruixing will co-sign with our national drink Coconut Brand Coconut Juice Dream! Hainan Coconut Group also said on the official Weibo today, "although it seems that the whole network knows, but the designer said that it is not easy to draw, still want to post."

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Coconut brand coconut milk "go its own way" for 34 years, lukewarm accompanied the growth of two generations, has always been deeply loved by the people. There is not too much advertising, nor too much promotion, all because there is no design is the largest design of packaging and the formula has been unchanged for 34 years, so that he has mixed up a realm in the coconut water industry, although there are many coconut milk brands behind, but it has not shaken the status of coconut water.

However, after 31 years of low-key existence, the sudden update of the coconut brand coconut milk packaging and the operation of finding a "spokesman" as an exception, the brand was once pushed into the storm of public opinion, so the coconut brand coconut milk in recent years has become "hot" again, but the cause of the fire is not the taste, but the photo posture in which the spokesman feels low back pain, which is really difficult for people to imitate.

In addition, the coconut brand hired spokesmen not to make posters or video advertisements, but directly and very hard printed on the packaging of their own coconut water products, and then directly infiltrated into the major supermarket snack bars and so on. For a while, netizens do not understand this kind of operation. It seems that the packaging has changed, but it does, because every year, the "XX year persistence" on the package will also be changed.

The so-called self-hacking is also traffic! After getting a round of attention flow, the coconut brand has once again been active in people's eyes, and the brand has launched a series of coconut green water that has been spoiled by young people in recent years, coupled with the blessing of the national old brand. Coconut brand coconut milk has once again succeeded in "brainwashing" a new generation of young people. But after spending decades in the education market, it was Luckin Coffee who harvested the dividend and the brand that launched thick coconut milk. Because when Ruixing first launched the raw coconut latte, it sold as much as 10 million cups a month, and then other brands rushed to launch a series of raw coconut drinks, which made the coconut water drink reach its peak at once. However, the hot coconut milk is rich in coconut oil and mellow taste, not a refreshing coconut water drink, which is probably not expected by the coconut tree brand.

And this time with Luckin Coffee's dream joint name, it is estimated that it is also "forced" by the market trend. Lucky also needs the national old brand "revival" to create the next sales boom, although it is also a series of coconut milk products, but the taste and experience will be completely different. Although the product will not be officially available until April 11, no netizens will be able to taste the new product in advance, but many lucky stores have begun to secretly (guang ming zheng da) use the cup covers of the new co-branded drinks as warm-up before putting them on the shelves.

"familiar typesetting, good dirt, I love it! As one netizen said, this joint cup cover is still so brainwashed that netizens want to ask the cup set designer, "did you get paid for this design?" Of course, the cup cover is designed by Panhu Packaging Laboratory, which has a certain influence in the domestic packaging design industry. From another point of view, the design of a product does not need to be gorgeous, even if there is no design, it can still give consumers a very deep impression. Just like the design of coconut water, there is no sense of disobedience, but very eye-catching color squares are spliced together, leaving consumers with a deep graphic memory or psychological perception. The product leaves a very strong identification, and consumers can associate related products through key designs / colors / shapes. As in the preview picture issued by Ruixing, although the coconut brand coconut milk is filled with mosaics, people can still think of the same product for the first time. Finally, do you look forward to the dream linkage of "Lucky x Coconut Tree" this time? Photo source: online Weibo Little Red Book professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) more boutique coffee beans please add private Wechat Qianjie Coffee, WeChat: kaixinguoguo0925