The coffee man is out of food, and the cafe can't bear it! The "pause" in Shanghai has made the coffee industry big.

Since the middle of last month, various residential areas in Shanghai have begun uninterrupted closure and management. The sudden ban made many friends who are in the habit of drinking coffee unprepared, so that during the six-hour "lookout" period for residents to buy supplies, the phrase "I want to buy coffee" was posted on Weibo, and the topic was read more than 340 million.

The popular search on Weibo has also made many netizens discuss whether friends living in Shanghai can't do without coffee, and that's why there are so many cafes in Shanghai. In fact, not everyone is inseparable from coffee, for some of the small partners who drink coffee, it is more out of habit. Not every coffee drinking partner is inseparable from boutique coffee, freshly ground coffee, the existence of cafes is more to provide social space, or to meet the needs of boutique coffee partners.

Since Shanghai began to implement the closure and control of some residential areas, some coffee shop managers in Shanghai also said in an interview with the media that because some areas were also affected by the epidemic, dining was suspended and only large bags and takeout were provided. as a result, daily turnover has also been affected to varying degrees.

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However, since the large area closure was not fully implemented at that time, a small number of takeout orders every day and the take-out support of regular customers could still maintain the cost of expenses, but if the large area closure was implemented and the business could not be opened at all, there may be pressure to operate. The coffee shop manager interviewed at that time said that even if the coffee shop was closed and managed, that is, in a few days, if the coffee shop was unsealed on time, the coffee shop could continue to be maintained.

However, things always exceeded people's expectations, and due to the rapid rise in the number of confirmed cases, no matter which line or store was able to resume business as scheduled. Many coffee shop managers need to face zero income, but also continue to point out rent, labor, water and electricity expenses, as well as the loss of various materials. As the saying goes, decimals are afraid of long-term planning, not to mention that these numbers are not small at all.

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Recently, the code clerk also saw in the moments the news that the owners of several coffee shops in Shanghai said that they would transfer the coffee shop after it was unsealed. The reason is also very direct, there is no money to continue to "roll" … Life still has to go on. I can't put all my living expenses together. To stop my loss in time is my last choice.

Some coffee shop managers said that although it was mentioned in the "some policies and measures of Shanghai to fight the epidemic and help Enterprises promote Development" issued by the Shanghai Municipal people's Government, the government would reduce the burden on all kinds of enterprises and support enterprises in related industries to overcome difficulties and resume development by implementing measures such as tax reductions and tax rebates, rent relief, and financial subsidies. However, according to the current situation, these policies are not of much help to small shops.

One is that many small shops do not have enough funds to return to business as usual after the closure is unsealed. More often, in order to hedge costs, coffee shops will usher in a wave of price increases; one is that even if business resumes, major coffee shops will also offer discounts to attract passenger flow. Even if prices do not rise, it will be very difficult for small shops to "roll" to the end with coffee shops with a strong capital chain.

This is a reality, although there are enough funds to survive this ban, how to stabilize passenger flow and retain the source of passengers has become a challenge. According to some coffee shop owners, there will be an exciting consumption after the unsealing, but not for long, and recently people will get used to making their own coffee at home, which will also change people's consumption habits. therefore, coffee shops cannot rely solely on drinks to sell when they reopen.

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If it is determined that the existing funds can survive this ban, the person in charge will not only consider attracting consumers through price concessions for coffee drinks, but also consider introducing coffee that can be easily brewed (such as hanging-ear coffee) as soon as possible, so that consumers can generate loyalty to the brand, as well as launch some preferential activities for coffee beans and sell them online. If everyone huddles on the discount on the price of drinks, it will always be small shops that will be hurt, so when the price of drinks fails, it is necessary to attract and retain customers in a different way.

In addition to the coffee shops in Shanghai, coffee shops in other areas have also been affected by the blockade in Shanghai. Many coffee bean roasters' coffee beans stay in the warehouses in Shanghai, where people cannot get in and the goods cannot get out. As a result, many coffee bean brands have insufficient inventory, and the prices of some coffee beans have also been adjusted.

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In order to solve this problem, some coffee and raw bean merchants have set up "temporary warehouses" in other cities, allowing all coffee beans airlifted to Hong Kong to be sent to other cities first and then sent to areas where express delivery can be accepted after inspection by the relevant departments. reduce the cost of port cargo storage. According to the latest news from the coffee workshop, the long-awaited first batch of Zakui 6.0 coffee raw beans in 2022 has arrived in Guangzhou.

During this period of time, no matter which industry it is, it is not easy for everyone. Therefore, what we can do is to coordinate with various epidemic prevention actions, so that the epidemic situation in various places can be ended as soon as possible, and everyone can return to a normal life as soon as possible.

Photo Source: Internet

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