Suddenly at the top of the hot search list, Starbucks coffee is really in a hurry?

Early this morning, many netizens said that Starbucks APP suddenly had a lot of beverage coupons, and most of them were free medium beverage coupons. They bought new drinks / drinks that were not cheap at ordinary prices with 3 yuan (plus 3 yuan for medium cups and large cups).

But the opportunity to buy wool quickly disappeared, with hindsight netizens saying that they didn't get stuck in time and missed the opportunity to pick up wool, and Starbucks Mini Program and App also entered the state of maintenance. In response, Starbucks official customer service responded that this is the system bug, which is currently being repaired, and that the coupons that have been issued to the account can be used normally if they can be written off.

In the face of the sudden bug, and Starbucks suddenly rushed to the top of the hot search list without any warning, many netizens put forward two views: one is the explanation made by the person in charge of a store yesterday for the problem of foreign bodies in coffee and the way they handled it attracted netizens' public opinion, while bug is to divert attention. One is marketing, because yesterday Luckin Coffee launched a coconut cloud latte co-named with coconut trees, and Starbucks was worried.

Yesterday, the news of drinking a foreign body in Starbucks coffee made many netizens talk about it, because a netizen drank a foreign body made of silicone in Starbucks coffee. later, it was confirmed by Starbucks partners that the handle of the steam bar switch of the Black Hawk coffee machine in Starbucks Zhenxuan store fell off into the coffee, and the store manager said it was done by a deaf-mute partner, because he could not hear it. I didn't find it in the coffee. At the same time, the person in charge of the store did not apologize sincerely after receiving the complaint, but first asked netizens to return the dropped parts.

On this matter, both Starbucks' friends and netizens said they could not understand it, because the steam bar switch was used frequently, and it was impossible to find the missing parts for so long. One is that in the face of what happened, no matter what caused it, why should it be emphasized that the drink was made by a deaf-mute partner, rather than admitting that it was caused by a partner's misoperation?

Before countries have formed enterprises to provide employment policies for people with disabilities, Starbucks has taken the initiative to provide employment opportunities for people with disabilities. In the 2001 film I am Sam, the mentally handicapped hero works at the Starbucks Cafe. As can be seen from the film, Starbucks began to show its sense of social responsibility to the outside world around 2001.

Originally, this action can make consumers feel better about the enterprise, but because of the wording of an employee, consumers' good feelings towards the brand once again decline, although this does not represent the whole brand, but it also reflects the lack of training for employees, and in the face of the employment of people with disabilities, employees and the company's attitude is not on the same front. On the other hand, suddenly with a little baffling coupon bug stuck on the second day of Lucky's new product launch, netizens had to suspect that Starbucks was in a hurry. Yesterday, Luckin Coffee officially launched the coconut cloud latte jointly with the Coconut Brand. Lucky for the promotion of the new product, Lucky warmed up in advance, issued coupons, and launched various group purchase raffles, so the first day on the shelf attracted a wave of netizens' screen brushing, with sales of 660000 cups on the first day. With the cooperation of the old national brand and the wool-like price, the popularity of the coconut cloud latte is no lower than when the raw coconut latte was first launched, so Ruixing also set a small goal of selling 100 million cups.

Starbucks also launched the 24 solar term series of drinks some time ago, but the sales volume and the popularity of the new products are much lower than those of Lucky, perhaps because the product price is too high, or maybe the new product series is too fresh and artistic. lack of resonance stimulates consumers to buy.

So netizens speculate that today's coupon bug may be intentional by Starbucks. Secretly rub the ground to give netizens a "big pie", through netizens post on bug "shock / complaint", so as to the effect of publicity, by the way, change the direction of the topic. But whatever the reason, Starbucks is now facing not only the loss of customers, but also many basic problems that have been left unchecked and eventually led to disasters. If you want consumers to trust and pay attention to the brand again, what you need to do is not to attract the public's attention through a sudden hot search, but to solve the problem sincerely, as one netizen said:

Just like the values of Starbucks' own brand: for everything, we must do our best, do our best, and dare to take responsibility.

Photo Source: Weibo Network

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