Luckin Coffee overturned? The return of popular styles leads to complaints.

In the past two days, the return of Luckin Coffee's popular style has triggered a wave of complaints from netizens....

Following the popularity of the raw coconut latte, Ruixing launched zero-fat coconut green ice extract coffee at the end of May last year. On the second day of the launch, many friends reported that they could not buy it at all! It's either out of sale or not on the shelves. Bought friends also said: zero fat is not zero sugar, just like playing hooligans!

It may be that the coconut product was so popular at that time that it was taken off the shelves before many partners could buy / know about it.

Until recently, coconut green water recently became popular again, Luckin Coffee once again took advantage of this situation, joined the EDG team and the whole round of mystery, and returned the coconut green ice extract in the past two days.

It is estimated that people do not have much impression of this product, and coconut water coffee has also been popular for a long time, coupled with Lucky's introduction of EDG limited cup covers and the use of "zero fat and zero lactose" as a publicity point, the product immediately attracted a lot of friends to sign in.

However, the reaction of most of my friends after drinking. "it's too sweet!" "the taste is so complicated."

Maybe the Italian coffee base used by Lucky does not match the taste of this coconut water itself, or maybe the coconut water used by Lucky is so sweet that it loses its sweetness, so that many friends respond that the sweetness of this product coconut water covers the taste of coffee.

Some netizens shared the manager of a lucky store in the group to remind customers that this product is very cheap, do not have any bad reviews. In addition to sweetness, there are friends who reflect that the coffee itself may be sour. With the unique fermented aroma and sweetness of this coconut water, it tastes a little rich and indescribable.

In addition to the taste of coffee, there are also many friends who rushed to the EDG cup cover and said: there is no cup cover at all! Although EDG returned with coconut green cold extract, EDG cup covers are not available in every city. Only Beijing, Guangzhou, Shenzhen, Hangzhou, Wuhan, Chengdu and Chongqing have EDG cup covers, and they are limited, and the quantity of each store is very small, and even the stores in the above-mentioned cities have not received the relevant cup covers.

For the return of this coconut green ice extract, many netizens said that this product has lost the soul of coconut green, and at the same time, many netizens said that Ruixing's hunger marketing is getting more and more outrageous. Even if the drink is this way, even the cup cover is like this. Of course, there are still some friends like this coconut green ice extract, and said that this drink is simply "fate", because coconut green coffee is low-calorie and healthy!

The reason why coconut water drinks are so popular in recent years is more because people pay attention to health and the pursuit of natural health and characteristics of drinks. Compared with other fruit juice specialty coffee, coconut gives a healthy and fresh feeling, while the light taste and aroma of coconut water itself will not take away the taste of the coffee itself, but also give the coffee a slight sweetness and a touch of coconut aroma.

Without adding sugar, coconut water can make the taste of American / black coffee more acceptable to the public, and the low-calorie, healthy and special combination suddenly gains the hearts of a lot of friends. At the same time, the materials are easy to buy, and the practice is very simple, so it has triggered all kinds of DIY from netizens for a long time!

For the promotion of coconut green water, many businesses will focus on "zero fat and zero sugar" and healthy low-calorie as a publicity point. However, it should be noted that zero fat and zero sugar is only for coconut water itself, which has no fat and no sugar, but it does not mean that drinks made from coconut water / special condiments will not add sweeteners other than sugar.

Because if you want most consumers to accept a coffee product, an increase in sweetness is essential. Although sugar is not used, the intake of sweeteners can increase appetite and hunger, and may increase the risk of obesity if you do not control your appetite.

As for Ruixing's return products, they only have fewer calories than other products, and can not be regarded as a healthy drink and drank regularly. If you really want to drink low-calorie and healthy coffee, sugar-free American coffee / hand brewing is a good choice, or buy your own fresh coconut green, and then buy an espresso to add it, it will be healthier.

Photo Source: little Red Book

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