Taiwan Alishan coffee beans fetched a sky-high price of 520000 yuan?

According to Taiwan media reports, on May 12, the Leye Culture meeting House in Alishan Township, Chiayi County, Taiwan Province, held the largest ever Alishan Manor Coffee Elite Exchange Competition and Raw Bean Media auction (auction), attracting experts from all over Taiwan to buy it. Among them, the special prize of the tanning group, the 5 kilograms of sun-tanned coffee beans from Zou Zhuyuan, was marked with a sky-high price of 520000 New Taiwan dollars (about 118000 yuan)!

The 2022 Alishan Manor Coffee Elite Exchange Competition and Raw Bean Media Association began on May 11. The coffee beans participating in the competition are all grown on Alishan. According to the unused treatment method, the raw beans will be divided into washing group, sun group, honey treatment group and rose group. Contestants are required to provide two kinds of shelled beans and shelled beans, which will be baked by the organizers. After the roasting is complete, the sensory evaluation is conducted by 15 coffee cup testers (Q-Grader) certified by CQI (International Coffee quality Accreditation Society), a partner of the Fine Coffee Association. The scoring standard is introduced into the international evaluation system, and the cup test form of SCA International Coffee Organization is used to score. Only fine coffee with a score of more than 80 can have a chance to participate in the auction. After the sensory evaluation, the high-quality coffee beans with more than 80 points will be divided into special prize, first prize, gold prize and silver prize according to the raw bean treatment method and score, and then auctioned the next day.

Buyers decide the number of coffee beans they want after sensory evaluation of the auctioned coffee beans. When it came to the auction, coffee beans from Taiwan's Zou Zhuyuan, the special prize of the Sunshine Group, became the focus of the audience. The original starting price of NT $60, 000 / 5kg soared all the way to NT $400000 / 5kg, but there were still two groups of bidders. After a round of bidding, Xiongshi Group, a Taiwanese travel agency, finally won the bid with NT $520000 (about 118000 yuan), breaking the previous record of 430000 yuan / 5kg and all previous auctions of coffee beans in Taiwan.

How high is the price? At present, the most expensive coffee beans on the market should be the annual Panamanian Emerald Manor to take the best Panamanian raw beans competition (BOP) red Rosa coffee beans, about more than 20,000 yuan a kilogram, 5 kilograms is also the price of 110000 to 120000. The sun-tanned coffee beans that have won the bid this time are not rosy summer varieties! But the price is the price of top Rosa coffee beans! Although it is impossible to make such a comparison in theory. But I still can't help but make a shallow comparison.) how much is the special prize of the Rose Summer Group this time? 320000 New Taiwan dollars (about 73000 RMB) / 5kg! The special grade of the washing group is NT $100000 / 5kg, and the special prize of honey treatment is NT $50000 / 5kg.

The person in charge of Zou Zhuyuan does not seem to be surprised by this year's winning price, because last year's record of 430000 New Taiwan dollars (about 97000 yuan) / 5kg is also the coffee beans of their estate, and the bidder is also Xiongshi Group. The person in charge of the group said that the group's "Ming Ri" sightseeing train and other operating services serve passengers with the highest quality products. Last year, it was marked back to Alishan coffee for tourists to taste, and it was well received. This year, it was decided to bid again and place orders.

A person in charge of Zou Chuyuan also said that the price of raw coffee beans abroad has soared in recent years, shipping costs are also very high, and the waiting time is also very long, so the freshness and quality of raw beans have declined after they were shipped to Taiwan. The planting technology of Alishan coffee has been continuously improved in recent years, and coffee beans can achieve high-quality quality. The industry is also focused on the business opportunities of high-end consumers, no longer close to the distance, so they have turned their attention to coffee grown in Taiwan. "Code clerk, how do you feel after reading it?" -suddenly the cup of non-competitive grade jadeite manor red standard rose summer fragrance!

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