Luckin Coffee suddenly came out with a new product, watermelon latte coffee has become a phenomenal new product, watermelon, coffee lovers are silent?

Speaking of coffee, this magical drink, people from the pursuit of the ultimate place of origin, to now add a variety of special flavor materials. There is a latte with mashed garlic in the front and coffee from the old godmother. The Beginning of Summer has passed, it is now mid-May, and the hot summer has already come, so what kind of coffee can be linked to summer? The combination of summer and watermelon can not go away, so there is a watermelon latte.

Today, Luckin Coffee launched a new series of watermelons, and the topic of watermelon lattes is also on the Weibo hot search list.

When the code worker saw this topic, the first thing that came to mind was the coffee specialty drinks such as mashed garlic latte, coriander latte and chive coffee that were also on the Weibo search list not long ago. Those who have appeared before: those who like garlic, cilantro, chives and coffee, are silent when they see these new things. This time, with the appearance of the watermelon latte, the code worker was afraid that the people who liked watermelon and coffee would be silent at the same time.

Lucky to be caught off guard by the new product, also triggered many netizens to buy, and on the network platform to clock in to share.

According to Luckin Coffee's official Weibo account, there are two new products in the watermelon series, namely "grasping Horse Watermelon Latte" and "grasping Horse Watermelon Little Iron". While grasping the essential and refreshing elements of summer, it also stubbornly pinches people's demand for zero-calorie sugar.

Among them, grasping horse watermelon latte is watermelon flavor mixed with Hokkaido velvet thick milk; grasping horse watermelon small iron is a caffeine-free drink, from refreshing watermelon flavor into pure milk and coconut milk.

After drinking Ruixing's new watermelon latte, some netizens said on Weibo that the watermelon latte is greasy even if it is less sweet, and it feels more like shoddy sweet essence. I feel indescribable about Ruixing's watermelon latte and its recent new products.

There are also netizens who like Luckin Coffee's watermelon latte.

From the hot search list of Weibo, we can see that Luckin Coffee has made outstanding achievements in social marketing, with the emergence of a series of phenomenal products, such as coconut cloud latte, coconut green ice extract coffee, watermelon latte, and so on. All of them show that Luckin Coffee has long been out of the shadow of financial fraud. Prior to this, Luckin Coffee was rumored to be planning to list in Hong Kong shares, which Luckin Coffee also denied. Lucky is on the fast track of booming development.

By the end of 2021, Luckin Coffee had 6024 stores, surpassing Starbucks' 5557 stores in China, and Lucky became the largest coffee brand in China in terms of number of stores.

While Luckin Coffee has turned around and become a Chinese coffee giant, Ruixing Coffee is becoming "milk tea", and Ruixing has become the public enemy of the milk tea industry. The research and development of its products focused on milk coffee, which is more suitable for public taste, popular raw coconut lattes step on milk tea users, and gradually convert many milk tea users into their coffee users.

At the same time, the coffee industry is also following in the footsteps of Lucky, into the milk tea. The emergence of milk coffee with various fruit flavors is similar to the milk tea with various fruit flavors mixed with various additives in the second wave of milk tea.

Where will Ruixing and other coffee brands lead the coffee industry?

Photo Source: Internet

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