Huawei also wants to make coffee across the line?! Huawei has applied for the trademark of "One Standard Coffee"!

In the past two years, the coffee track has really become a "hot cake" in the eyes of the giants of various industries. Perhaps no other service industry can attract so many bigwigs from all circles as well as coffee. Catering people who do not do catering have all bought coffee across the border.

According to the enterprise survey data, so far, there are more than 320000 coffee-related enterprises in China, and the annual number of newly registered enterprises can reach 15000. When people thought that sports giant Li Ning was already "rolling" into the coffee track, the technology giant Huawei also quietly made preparations before the race.

Recently, Huawei Technology Co., Ltd. applied for registration of the trademark "one-standard coffee absorbs cosmic energy" (hereinafter used "one-standard coffee"), which is internationally classified as catering and accommodation, and the current trademark status is awaiting substantive examination.

Although Huawei has joined the coffee track, it does not seem to have any plans to roll up with existing coffee companies. Huawei wants to "hitch a ride" rather than "share a piece of the cake". Coffee is a good connection that connects people and things that don't know each other. Huawei may be interested in the global media function of coffee / hope to attract the attention of more young people through coffee.

Coffee may be just a cup of ordinary "life water" in the eyes of many consumers. However, in the eyes of Ren Zhengfei, founder of Huawei, coffee is not that simple. For those who know something about Huawei, the trademark "Yibiao Coffee" may be both strange and familiar. Ren Zhengfei used "a cup of coffee absorbs cosmic energy" to illustrate Huawei's open spirit. In December 2017, Ren Zhengfei gave a definitive explanation of "a cup of coffee absorbs cosmic energy" when speaking at the representative office in Cameroon.

Now it is the dividend period of the coffee track, more and more consumers know how to drink coffee and drink tea coffee. The giants of various industries choose to step into the coffee race now, eliminating the cost of educating consumers about coffee, and by the way, with the help of brand influence, to help open up a second brand growth curve.

After events such as US sanctions, Huawei is not only a mobile phone company, but also moving in the direction of smart life in recent years. Wearable devices, smart screens, smart audio, floor-sweeping robots and so on, Huawei has already entered every corner of life.

This "Yibiao Coffee" is not the first time Huawei has set foot in the catering industry. Huawei has applied for a number of restaurant trademarks, including Hershey Restaurant, Foster Western Restaurant and so on. In October 2021, Huawei Technology Co., Ltd. applied for the trademark of "Guzelsi Road Gourmet Restaurant", which is internationally classified as catering and accommodation.

It is reported that by the end of 2021, Huawei has more than 56000 stores and counters worldwide, including more than 5500 experience stores. If Huawei launches the coffee business, it can occupy a large market share in a short period of time.

Digitalization is something that many catering brands attach great importance to, and the whole coffee industry is buying digitalization. A number of chain coffee brands such as Luckin Coffee, Starbucks and Tims use digital operation to drive the development of the brand.

As one of the giants in the technology industry, Huawei has a certain advantage in digitization. Can Huawei's "small goal" on the coffee track become the second "coffee miracle" in the future?

Photo Source: Internet

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